Distribution of Facebook content published by clothing brands 2016, by type

This statistic shows a distribution of Facebook content published by selected fashion brands, including for example Zara, Mango and H&M, in 2016, by type of content. More than 85 percent of the content published on the social network by the clothing brands taken into consideration were in the form of photos. In comparison, weblinks represented about 10 percent of Facebook content and videos only 6 percent.

Distribution of Facebook content published by selected apparel brands in 2016, by type*

Share of Facebook content
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Release date

September 2016



Survey time period

July 9 to August 10, 2016

Supplementary notes

* Includes the following brands: Zara, Mango, H&M, Lacoste, Etam, Petit Bateau, Undiz, Primark, Kiabi, Sandro, Promod, Naf Naf, Pimkie, Camaïeu, IKKS, Gémo, Claudie Pierlot, Maje, New Look, Sessùn, The Kooples, Paul & Joe, Carven, Comptoir des Cotonniers

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Statistics on "Facebook"

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