Visibility of selected clothing brands on social networks 2016

This chart indicates the social visibility scores of selected apparel brands on social media networks in July and August 2016. The Spanish brand Zara reached a result of 100, representing the highest possible score. H&M's social visibility score, measuring the volume of discussions generated on social networks, was 53.89 points.
The Swedish fashion company H&M generated gross sales of an amount of 25.5 billion dollars for the year 2015.

Social visibility score of selected fashion brands on social media networks in July and August 2016*

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Release date

September 2016



Survey time period

July 9 to August 10, 2016

Supplementary notes

* The social visibility score measures the volume of discussions generated by a brand on social networks

For more details regarding methodology, please download the report.

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