Brazil: wholesale industry investment in e-commerce 2017, by business model

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Release date

April 2017



Survey time period


Number of respondents

417 wholesaling companies

Supplementary notes

The source analyzed a total of 417 wholesaling companies in four business models: B2B distribution, delivery wholesale, over-the-counter wholesale and self-service wholesale. Only companies that were specialized in each business model were analyzed (companies whose sales in the indicated business model represented more than 50 percent of total sales). More information about this study's methodology is available in the Ranking ABAD Nielsen 2017 (pages 34 to 37).
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
The source does not provide any information regarding missing percentage points to 100 percent.
The source does not specify the exact date of the survey.

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