Most often used social media brands Australia 2019

In 2019, Facebook was the most used social media brand in Australia which was used among approximately 56 percent of respondents. This was followed by Instagram and Whataspp, which amounted to approximately 21 percent and 8 percent of respondents, respectively.

Social media brands that are used most often in Australia as of March 2019, by type

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Release date

May 2019



Survey time period

First quarter of 2019

Number of respondents


Age group

12 years and older

Special properties

Respondents are social media users

Method of interview

Telephone interview

Supplementary notes

*The number of respondents given here is the total sample size of all respondents. The source does not specify the sample size for current social media users.

Note: Data weighted to national 12+ population figures.

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