Daily active users of Instagram Stories 2019

Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)

by J. Clement, last edited Aug 9, 2019
Daily active users of Instagram Stories 2019 In January 2019, photo sharing platform Instagram reported 500 million daily active Stories users worldwide, up from 400 million global DAU in June 2018. Stories is a feature of the app allowing users post photo and video sequences that disappear 24 hours after being posted.
Instagram usage

Instagram has over one billion monthly active users and is one of the most popular social networks worldwide. The app allows users to edit and share photos with other users, either publicly or with pre-approved followers. In 2018, the number of Instagram users in the United States was almost 105 million users, with U.S. Instagram audiences set to grow to 131 million users by 2022. As of April 2019, it was found that the United States, Brazil and India had the largest Instagram audiences with the United States heading the ranking by a wide margin. Users between the ages of 25 and 34 years constituted the biggest demographic group, followed by users aged 18 to 24 years. Overall, over two thirds of global Instagram audiences were aged 34 and younger.

Advertising and marketing on Instagram

Due to the visual nature of the platform, Instagram is a perfect opportunity for brands and retailers to display their products in a flattering way. Many celebrities and influencers generate a sizable income by posting ads in the form of sponsored posts on Instagram. In 2018, there were approximately 3.7 million sponsored influencer posts on the platform. The most popular content type of Instagram posts by influencers worldwide were photos – videos accounted for just 13.56 percent of influencer posts.
Show more

Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)

You need to log in to download this statistic
Register for free
Already a member?
Log in
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
Social media usage worldwide
Social media usage worldwide

All Information
in one Presentation

Social media usage worldwide

Everything On "Social media usage worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Instagram"
  • Overview
  • Benchmark
  • Most followed
  • Demographics
  • Usage
  • Advertising and marketing
  • Influencers
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statista Accounts: Access All Statistics. Starting from $588 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.