Daily active users of Instagram Stories 2019
Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
by J. Clement,
last edited
Aug 9, 2019
In January 2019, photo sharing platform Instagram reported 500 million daily active Stories users worldwide, up from 400 million global DAU in June 2018. Stories is a feature of the app allowing users post photo and video sequences that disappear 24 hours after being posted.
Instagram usageInstagram has over one billion monthly active users and is one of the most popular social networks worldwide. The app allows users to edit and share photos with other users, either publicly or with pre-approved followers. In 2018, the number of Instagram users in the United States was almost 105 million users, with U.S. Instagram audiences set to grow to 131 million users by 2022. As of April 2019, it was found that the United States, Brazil and India had the largest Instagram audiences with the United States heading the ranking by a wide margin. Users between the ages of 25 and 34 years constituted the biggest demographic group, followed by users aged 18 to 24 years. Overall, over two thirds of global Instagram audiences were aged 34 and younger.
Advertising and marketing on Instagram Due to the visual nature of the platform, Instagram is a perfect opportunity for brands and retailers to display their products in a flattering way. Many celebrities and influencers generate a sizable income by posting ads in the form of sponsored posts on Instagram. In 2018, there were approximately 3.7 million sponsored influencer posts on the platform. The most popular content type of Instagram posts by influencers worldwide were photos – videos accounted for just 13.56 percent of influencer posts.
Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
Loading statistic...
| Number of DAU in millions | |
|---|---|
| Jan '19 | 500 |
| Jun '18 | 400 |
| Oct '17 | 300 |
| Jun '17 | 250 |
| Apr '17 | 200 |
| Jan '17 | 150 |
| Oct '16 | 100 |
| Number of DAU in millions | |
|---|---|
| Jan '19 | 500 |
| Jun '18 | 400 |
| Oct '17 | 300 |
| Jun '17 | 250 |
| Apr '17 | 200 |
| Jan '17 | 150 |
| Oct '16 | 100 |
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by J. Clement,
last edited
Aug 9, 2019
In January 2019, photo sharing platform Instagram reported 500 million daily active Stories users worldwide, up from 400 million global DAU in June 2018. Stories is a feature of the app allowing users post photo and video sequences that disappear 24 hours after being posted.
Instagram usageInstagram has over one billion monthly active users and is one of the most popular social networks worldwide. The app allows users to edit and share photos with other users, either publicly or with pre-approved followers. In 2018, the number of Instagram users in the United States was almost 105 million users, with U.S. Instagram audiences set to grow to 131 million users by 2022. As of April 2019, it was found that the United States, Brazil and India had the largest Instagram audiences with the United States heading the ranking by a wide margin. Users between the ages of 25 and 34 years constituted the biggest demographic group, followed by users aged 18 to 24 years. Overall, over two thirds of global Instagram audiences were aged 34 and younger.
Advertising and marketing on Instagram Due to the visual nature of the platform, Instagram is a perfect opportunity for brands and retailers to display their products in a flattering way. Many celebrities and influencers generate a sizable income by posting ads in the form of sponsored posts on Instagram. In 2018, there were approximately 3.7 million sponsored influencer posts on the platform. The most popular content type of Instagram posts by influencers worldwide were photos – videos accounted for just 13.56 percent of influencer posts.
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- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- October 2016 to January 2019
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- October 2016 to January 2019
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- Instagram: distribution of global audiences 2019, by age group
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- Instagram usage reach in the United States 2019, by education
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- Instagram usage frequency in the United States 2019
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- Instagram influencer market size 2017-2020
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- Global Instagram influencer marketing spending 2013-2020
- Active Instagram influencers share 2013-2018, by number of followers
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- Instagram post value of the most-followed fashion and beauty influencers 2019
- Instagram post value of the most-followed athletes worldwide 2019
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- Share of Instagram sponsored content 2018, by type
Further related statistics
- Most popular Luxembourg-based influencers on Instagram 2019
- Most popular Belgium-based food influencers on Instagram 2019
- Most popular Belgium-based travel influencers on Instagram 2019
- Average U.S. teen Instagram follower count 2015
- Puerto Rico: Instagram user share 2019, by gender
- Most popular Belgium-based influencers on Instagram 2019
- Top ten Instagram accounts with the most followers in Denmark 2017
- Costa Rica: Instagram user share 2017-2018
- Uruguay: Instagram user share 2019, by gender
- Brazil: Instagram user share 2017-2018
- Mexico: Instagram user share 2017-2018
- Ecuador: Instagram user share 2019, by gender
- Instagram use in Taiwan 2018, by age group
- Brazil: Instagram user share 2019, by gender
- Municipalities on Instagram in Sweden 2016, by number weekly posts
- Croatia: Instagram users by age 2019
- AC Milan: Instagram post likes February 2019
- Latvia: Instagram users from 2018 to 2019
- Albania: Instagram users by age and gender 2019
- User experiences with dating websites or apps in the UK June 2017, by gender
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