Italy: percent change in revenue of Internet advertising market in 2016 by type

This statistic shows the percent change in market revenue of the main Internet advertising types in Italy from 2015 to 2016. According to the study results, all types of Internet advertising grew in revenue: native advertising revenues increased by 76 percent from the previous year. This was the biggest percentage increase over the selected period: by contrast, search advertising grew only by 4 percent.

Percent change in revenue of Internet advertising in Italy from 2015 to 2016, by type

Percent change from previous year
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Source

Release date

June 2017

Region

Italy

Survey time period

2016

Method of interview

Email survey

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Statistics on "Advertising in Italy"

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