63 percent of Italian respondents said they eat pasta either every day or almost every day. No country in Europe consumes so much pasta: Italians eat about 23.5 kg pasta in a year. 27 percent of respondents stated they had pasta multiple times a week. By contrast, for one in ten respondents eating pasta was a weekly occurrence.
The sales volume of gluten-free pasta has been growing in the last years. The leading brand for gluten-free pasta sales in pharmacies is Dr. Schär, whose sales value amounts to 5,3 million euros. In this category, Barilla ranks only fourth. The production of organic pasta increased significantly as well: within a few years, the production value of dry organic pasta had doubled, accounting for 48 million euros as of 2016.