Italy: sales distribution of PDO and PGI fresh meat 2017, by sale channel

This statistic illustrates the distribution of the sales of Italian fresh meat with either a Protected Designation of Origin (PDO) or a Protected Geographical Indication (PGI) certification in 2017, broken down by sale channel. Over the survey period, most of Italian PDO or PGI fresh meat was sold via large-scale distribution (40.2 percent), while only 3.6 percent was sold via direct sale channels.

Sales distribution of Italian PDO and PGI fresh meat in 2017, by sale channel

Share of sales
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Release date

December 2018



Survey time period


Supplementary notes

PDO: Protected Designation of Origin.
PGI: Protected Geographical Indication.
* HoReCa stands for Hotel/Restaurants/Café.
** It includes self-consumption, itinerant shops, on-line sales.

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Statistics on "Meat industry in Italy"

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