For the 2023 back-to-school shopping season, approximately four in five parents in the United States said their child or children could convince them to splurge on clothing and accessories for school purposes.
Parents who say their children could influence their back-to-school spending plans in the United States in 2023, by product category
Parent who had at least one child attending school in grades K - 12 this fall
Method of interview
Online survey
Supplementary notes
* 1,032 respondents planned to shop for clothing and accessories, 366 planned to buy tech items.
This question was phrased by the source as follows: “Could your child/children convince you to splurge on back-to-school clothing and accessories/tech?”
The source adds the following information: "Tech products include computers and hardware, electronic gadgets, digital subscriptions, and voice/data plans."
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Deloitte. (July 16, 2023). Parents who say their children could influence their back-to-school spending plans in the United States in 2023, by product category [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/732160/back-to-school-spending-influenced-by-children-of-us-consumers/
Deloitte. "Parents who say their children could influence their back-to-school spending plans in the United States in 2023, by product category." Chart. July 16, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/732160/back-to-school-spending-influenced-by-children-of-us-consumers/
Deloitte. (2023). Parents who say their children could influence their back-to-school spending plans in the United States in 2023, by product category. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/732160/back-to-school-spending-influenced-by-children-of-us-consumers/
Deloitte. "Parents Who Say Their Children Could Influence Their Back-to-school Spending Plans in The United States in 2023, by Product Category." Statista, Statista Inc., 16 Jul 2023, https://www.statista.com/statistics/732160/back-to-school-spending-influenced-by-children-of-us-consumers/
Deloitte, Parents who say their children could influence their back-to-school spending plans in the United States in 2023, by product category Statista, https://www.statista.com/statistics/732160/back-to-school-spending-influenced-by-children-of-us-consumers/ (last visited July 27, 2024)
Parents who say their children could influence their back-to-school spending plans in the United States in 2023, by product category [Graph], Deloitte, July 16, 2023. [Online]. Available: https://www.statista.com/statistics/732160/back-to-school-spending-influenced-by-children-of-us-consumers/
