Back-to-school spending influenced by children in the U.S. by category 2023

Parents who say their children could influence their back-to-school spending plans in the United States in 2023, by product category

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Release date

July 2023


United States

Survey time period

May 26 to June 1, 2023

Number of respondents


Special properties

Parent who had at least one child attending school in grades K - 12 this fall

Method of interview

Online survey

Supplementary notes

* 1,032 respondents planned to shop for clothing and accessories, 366 planned to buy tech items.
This question was phrased by the source as follows: “Could your child/children convince you to splurge on back-to-school clothing and accessories/tech?”

The source adds the following information: "Tech products include computers and hardware, electronic gadgets, digital subscriptions, and voice/data plans."

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