Back-to-school spending influenced by children in the U.S. by category 2023

Parents who say their children could influence their back-to-school spending plans in the United States in 2023, by product category

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Source

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Release date

July 2023

Region

United States

Survey time period

May 26 to June 1, 2023

Number of respondents

1,212*

Special properties

Parent who had at least one child attending school in grades K - 12 this fall

Method of interview

Online survey

Supplementary notes

* 1,032 respondents planned to shop for clothing and accessories, 366 planned to buy tech items.
This question was phrased by the source as follows: “Could your child/children convince you to splurge on back-to-school clothing and accessories/tech?”

The source adds the following information: "Tech products include computers and hardware, electronic gadgets, digital subscriptions, and voice/data plans."

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Statistics on " Back-to-school market "

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