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Back-to-school spending influenced by children in the U.S. by segment 2020

Back-to-school expenditure influenced by children in the United States in 2020, by product category*

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Source

Release date

July 2020

Region

United States

Survey time period

May 29 to June 5, 2020

Number of respondents

1,200 respondents

Special properties

Parent who had at least one child attending school in grades K - 12 this fall

Method of interview

Online survey

Supplementary notes

*Figures refer to respondents who stated that their children have a moderate to high influence on each shopping category.
Original survey question: "To what extent does your child/children influence your back-to-school shopping?"

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Statistics on "Back-to-school market"

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