Share of urban fashion buyers who shop online in India 2013-2020

This statistic describes the share of urban fashion buyers who use the internet during any stage of the buying process across India in 2013 and 2016, with a projection in 2020. About 49 percent of urban fashion buyers were predicted to use the internet for their purchases at some point of the buying process in 2020, an increase from about 20 percent in 2016.

Share of urban fashion buyers who use the internet in any stage of the purchase process across India in 2013, 2016 and 2020

Share of urban buyers
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Release date

March 2017


Asia, India

Survey time period

2013 and 2016

Number of respondents

18,000 respondents

Supplementary notes

According to the source, fashion includes apparel, footwear and accessories (handbags).

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Statistics on "Apparel market in India"

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