This statistic describes the results of a survey conducted in 2016 about the share of first-time online buyers in India, based on which the category they had purchased. Apparel and footwear had the highest share with about 28 percent, while entertainment had the lowest with about three percent during the survey period.
Share of first-time online buyers across India in 2016, by category purchased
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BCG, & Facebook. (March 20, 2017). Share of first-time online buyers across India in 2016, by category purchased [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/732294/first-time-online-shoppers-by-category-india/?__sso_cookie_checker=failed
BCG, und Facebook. "Share of first-time online buyers across India in 2016, by category purchased." Chart. March 20, 2017. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/732294/first-time-online-shoppers-by-category-india/?__sso_cookie_checker=failed
BCG, Facebook. (2017). Share of first-time online buyers across India in 2016, by category purchased. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/732294/first-time-online-shoppers-by-category-india/?__sso_cookie_checker=failed
BCG, and Facebook. "Share of First-time Online Buyers across India in 2016, by Category Purchased." Statista, Statista Inc., 20 Mar 2017, https://www.statista.com/statistics/732294/first-time-online-shoppers-by-category-india/?__sso_cookie_checker=failed
BCG & Facebook, Share of first-time online buyers across India in 2016, by category purchased Statista, https://www.statista.com/statistics/732294/first-time-online-shoppers-by-category-india/?__sso_cookie_checker=failed (last visited March 15, 2025)
Share of first-time online buyers across India in 2016, by category purchased [Graph], BCG, & Facebook, March 20, 2017. [Online]. Available: https://www.statista.com/statistics/732294/first-time-online-shoppers-by-category-india/?__sso_cookie_checker=failed
