Marketing budget distribution of B2B companies in Germany 2015

This statistic shows the marketing budget distribution in B2B enterprises in Germany in 2015. According to the source, German B2B companies invested close to 40 percent of their marketing budget in trade fairs and/or events. Print marketing and product information ranked second and third at 13 percent each.

Marketing budget distribution of B2B companies in Germany in 2015

Share of marketing budget
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Source

Release date

November 2015

Region

Germany

Survey time period

end of 2015

Number of respondents

over 100

Special properties

German enterprises with 50 employees or more

Method of interview

Online survey

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Statistics on "B2B marketing "

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