This statistic presents the leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017. The survey results show, that 50 percent of respondents believed smaller trade shows allowed them to host receptions or events with less competition, as opposed to major global trade show such as SXSW or Money200. In general 92 percent of respondents saw small trade show as better investment.
Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017
Characteristic
Share of respondents
Connecting to customers
75%
Securing thought leadership speaking roles
67%
Hosting receptions or events with less competition
50%
Securing positive media coverage in a target industry
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adweek. (May 4, 2017). Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017 [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/732667/reason-smaller-trade-shows-better-according-to-marketers/
Adweek. "Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017." Chart. May 4, 2017. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/732667/reason-smaller-trade-shows-better-according-to-marketers/
Adweek. (2017). Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017. Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/732667/reason-smaller-trade-shows-better-according-to-marketers/
Adweek. "Leading Reasons Why Marketers Value Smaller Trade Shows More than Major Trade Shows Worldwide as of May 2017." Statista, Statista Inc., 4 May 2017, https://www.statista.com/statistics/732667/reason-smaller-trade-shows-better-according-to-marketers/
Adweek, Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017 Statista, https://www.statista.com/statistics/732667/reason-smaller-trade-shows-better-according-to-marketers/ (last visited December 07, 2024)
Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017 [Graph], Adweek, May 4, 2017. [Online]. Available: https://www.statista.com/statistics/732667/reason-smaller-trade-shows-better-according-to-marketers/