Reasons why marketers prefer attending smaller trade shows 2017

Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017

Reasons why marketers prefer attending smaller trade shows 2017 This statistic presents the leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017. The survey results show, that 50 percent of respondents believed smaller trade shows allowed them to host receptions or events with less competition, as opposed to major global trade show such as SXSW or Money200. In general 92 percent of respondents saw small trade show as better investment.
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Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017

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Share of respondents
Connecting to customers 75%
Securing thought leadership speaking roles67%
Hosting receptions or events with less competition50%
Securing positive media coverage in a target industry33%
Participating jointly with a key customer33%
Share of respondents
Connecting to customers 75%
Securing thought leadership speaking roles67%
Hosting receptions or events with less competition50%
Securing positive media coverage in a target industry33%
Participating jointly with a key customer33%
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This statistic presents the leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017. The survey results show, that 50 percent of respondents believed smaller trade shows allowed them to host receptions or events with less competition, as opposed to major global trade show such as SXSW or Money200. In general 92 percent of respondents saw small trade show as better investment.
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