Christmas shopping in physical stores Latin America

According to a survey, the main reason to go Christmas shopping in physical stores among Latin Americans in 2019 was to see and try out the product, with 40 percent of respondents affirming so. Another 21 percent of respondents preferred physical stores during Christmas shopping season due to the immediate availability of the product. Physical stores were the favorite purchase channel for Christmas shopping in Latin America in 2019.

Main reasons to go Christmas shopping in physical stores among consumers in Latin America in 2019

Characteristic	Share of respondents
See and try out the product personally	40%
Immediate availability of the product	21%
Help during the purchase	10%
Better visuality of the product	10%
Quick response to my doubts	8%
Fast delivery and payment	8%
Easy delivery	3%

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Release date

December 2019

More information

Region

LAC

Survey time period

2019

Number of respondents

1,507 respondents

Special properties

Survey carried out in Mexico, Argentina, Colombia, Costa Rica and Peru

Supplementary notes

* The study was conducted during the last weeks of November 2019, including people from different income levels and age groups.
The source does not specify the type of survey chosen for the study.
The original question was "Cuando usted visita una tienda, ¿Qué es lo que espera de su visita? "

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