Preferred Christmas shopping channels Chile

According to a survey carried out in November 2020, nearly five out of ten Chileans surveyed said that they preferred to do their Christmas shopping in the internet in contrast to nearly 41 percent who preferred going to physical stores.

Preferred purchase channels for Christmas shopping in Chile in 2020

Characteristic	Share of respondents
Internet	47.2%
Physical stores	40.7%
Other	7.3%
Catalogue	4.9%

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Release date

December 2020

More information

Region

Chile, Central and South America

Survey time period

November 2020

Number of respondents

1,004 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What percentage of your Christmas spending are you planning to spend over the following purchase channels?" ("¿Qué porcentaje de tu gasto total en Navidad esperas hacer a través de cada uno de los siguientes canales de compra?")
Survey results are representative for the online population of Chile.

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