U.S. sales increase influenced by point of sale marketing 2016, by display type

This statistic reports on the perceived increase in sales influenced by point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016, by display type. According to the respondents, the use of permanent displays had increased their sales by 19 percent.

Perceived increase in sales influenced by point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016, by type of display

Share of respondents
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Sources

Release date

July 2016

Region

North America, United States

Survey time period

June 2016

Number of respondents

63 respondents

Special properties

U.S. based CPG merchandising executives

Method of interview

Online survey

Supplementary notes

Question: How much do typical P-O-P programs increase sales?

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