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Awareness of make-up brand among women in the U.S. 2017, by age

Share of women familiar with selected make-up brands in the United States as of May 2017, by age group

by Alexander Kunst, last edited Sep 3, 2019
Awareness of make-up brand among women in the U.S. 2017, by age This statistic represents the results of a Statista survey in which U.S. women were asked which make-up brands they knew of, at least by name. During the May 2017 survey, 87 percent of respondents aged 60 years and above stated they were familiar with the CoverGirl brand.
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Share of women familiar with selected make-up brands in the United States as of May 2017, by age group

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