Reasons for switching make-up brands among women in the U.S. 2017, by age group
This statistic represents the results of a Statista survey in which U.S. women were asked about reasons why they would choose to switch from their usual make-up brand, with a breakdown by age group. During the May 2017 survey, 57 percent of respondents aged 30 to 59 years said they would have switched their usual brand if they wanted to try something new.