Online sales revenue of books in China 2013-2022

Published by
Lai Lin Thomala,
May 17, 2023
In 2022, China's book retail market generated a sales revenue of around 73.8 billion yuan from the online channels. E-commerce and short video platforms contributed over 80 percent of the total book retail sales.

Online sales revenue of books in China from 2013 to 2022 (in billion yuan)

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Release date

January 2023

Region

Asia, China

Survey time period

2013 to 2022

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2023).

The 2022 figure was calculated by Statista based on the total retail book sales and the online book sales revenue share.

Revenue calculated with the publishing price instead of actual selling price.

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