Cinema was the medium with the highest year-on-year growth in Italy in 2023, with an ad spending increase of 22.5 percent compared to the previous year. Go TV followed with an increase of 17.7 percent, while out-of-home (OOH) advertising completed the top three with a growth of 11.5 percent.
Year-on-year growth of advertising spending in Italy in 2023, by medium
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Brand News Media Group. (February 14, 2024). Year-on-year growth of advertising spending in Italy in 2023, by medium [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/?__sso_cookie_checker=failed
Brand News Media Group. "Year-on-year growth of advertising spending in Italy in 2023, by medium." Chart. February 14, 2024. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/?__sso_cookie_checker=failed
Brand News Media Group. (2024). Year-on-year growth of advertising spending in Italy in 2023, by medium. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/?__sso_cookie_checker=failed
Brand News Media Group. "Year-on-year Growth of Advertising Spending in Italy in 2023, by Medium." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/?__sso_cookie_checker=failed
Brand News Media Group, Year-on-year growth of advertising spending in Italy in 2023, by medium Statista, https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/?__sso_cookie_checker=failed (last visited January 22, 2025)
Year-on-year growth of advertising spending in Italy in 2023, by medium [Graph], Brand News Media Group, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/734949/change-in-advertising-investments-by-channel-italy/?__sso_cookie_checker=failed
