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Italy: online advertising market revenue in Italy 2014-2016, by channel

Published by Statista Research Department, Dec 1, 2016
This statistic illustrates the online advertising market revenues in Italy in the period from 2014 to 2016, broken down by advertising channel. According to the study results, the search segment was by far the most lucrative: its revenues grew from 671 million euros in 2014 to 747 million euros in 2016. The video segment also grew considerably in the selected period, from 291 million in 2014 to 505 million in 2016.

Online advertising market revenue in Italy from 2014 to 2016*, by channel (in million euros)

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Release date

December 2016

Region

Italy

Survey time period

2014 to 2016

Method of interview

CATI, online interview

Supplementary notes

*Preliminary data.

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