Italy: online advertising market revenue in Italy 2014-2016, by channel

This statistic illustrates the online advertising market revenues in Italy in the period from 2014 to 2016, broken down by advertising channel. According to the study results, the search segment was by far the most lucrative: its revenues grew from 671 million euros in 2014 to 747 million euros in 2016. The video segment also grew considerably in the selected period, from 291 million in 2014 to 505 million in 2016.

Online advertising market revenue in Italy from 2014 to 2016*, by channel

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2016



Survey time period

2014 to 2016

Method of interview

CATI, online interview

Supplementary notes

*Preliminary data.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Advertising in Italy"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.