Italy: social media usage while watching television in 2016

This statistic illustrates the social media usage while watching television among Italian TV viewers in 2016. According to survey results, about 15 percent of respondents habitually read and comment on other people's opinions on a television show while watching it. About the same share of respondents would post comments about the TV show they were watching, while one in four respondents would do it only sporadically.

How often do you engage in the following practices while watching a TV show ?

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Sources

Release date

December 2016

Region

Italy

Survey time period

March 2016

Number of respondents

1,162 respondents

Age group

12-65 years

Special properties

TV audience having internet connection

Method of interview

Computer-assisted web interviews (CAWI)

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