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Italy: frequency of social media usage in 2017, by platform

How often do you use Social media?

Italy: frequency of social media usage in 2017, by platform This statistic illustrates the frequency of social media usage among the Italian population in 2017, broken down by social media platform. According to the study results, the most popular social media site in Italy was Facebook: one in two respondents were active on it every day, while only 8 percent of respondents would use it once a week. By contrast, the share of respondents using YouTube once a week (26 percent) was similar to the share of respondents using it daily (29 percent).
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How often do you use Social media?

Every dayOnce a week
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Every dayOnce a week
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This statistic illustrates the frequency of social media usage among the Italian population in 2017, broken down by social media platform. According to the study results, the most popular social media site in Italy was Facebook: one in two respondents were active on it every day, while only 8 percent of respondents would use it once a week. By contrast, the share of respondents using YouTube once a week (26 percent) was similar to the share of respondents using it daily (29 percent).
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Release date
April 2017
Region
Italy
Survey time period
March 2017
Number of respondents
2,004 respondents
Age group
15-74 years
Method of interview
CATI, online interview
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