- Internet›
- Advertising & Marketing›
Companies' advertising on search engines in Sweden 2016, by industry sector
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Companies' advertising on search engines in Sweden 2016, by industry sector
Does your company advertise on search engines such as Google and Bing?
by Statista Research Department,
last edited
Aug 15, 2016
This statistic displays the result of a survey on the share of companies in Sweden advertising on search engines in 2016, by industry sector. During the survey period, 13 percent of companies in the trade and retail sector stated to have advertised on search engines such as Google or Bing. This form of advertising was most common in the cultural and entertainment market (25 percent of companies).
Does your company advertise on search engines such as Google and Bing?
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Aug 15, 2016
This statistic displays the result of a survey on the share of companies in Sweden advertising on search engines in 2016, by industry sector. During the survey period, 13 percent of companies in the trade and retail sector stated to have advertised on search engines such as Google or Bing. This form of advertising was most common in the cultural and entertainment market (25 percent of companies).
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2016
- Region
- Sweden
- Survey time period
- April 19, 2016 to May 2, 2016
- Number of respondents
- 700 companies
- Special properties
- leaders and executives
- Method of interview
- Online survey
- Supplementary notes
-
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
This statistic only shows the answer "yes".
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2016
More information
- Region
- Sweden
- Survey time period
- April 19, 2016 to May 2, 2016
- Number of respondents
- 700 companies
- Special properties
- leaders and executives
- Method of interview
- Online survey
- Supplementary notes
-
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
This statistic only shows the answer "yes".
Other statistics on the topic
+Social Media & User-Generated Content
Leading influencers on Instagram in Sweden 2017, by followers
+Advertising & Marketing
Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
+Advertising & Marketing
Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
+Advertising & Marketing
Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Digital marketing in Sweden
- 71 page/s
- English
- pptx
- Detailed references
Everything On "Digital marketing in Sweden" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Digital marketing in Sweden"
- Overview
The most important statistics
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)Advertising and marketing communications spending in Sweden 2016, by activity
- Distribution of marketing spending in Sweden in 2018, by channelDistribution of marketing spending in Sweden 2018, by channel
- Which of the following marketing tactics is your company using? Survey on the use of marketing tactics in Sweden 2016
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertisingShare of selected companies using digital advertising in Sweden 2018, by ad form
- Digital tools used in international marketing by companies in Sweden in 2015Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of selected industries in Sweden 2018
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of major companies in Sweden 2018
- Search engine
The most important statistics
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)Search engine advertising revenue in Sweden quarterly from 2015-2017
- Does your company use search engine optimization techniques to appear higher in the search results?Use of search engine optimization among small & medium enterprises in Sweden 2016
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016Levels of comfort with data collection by search engines in Sweden 2016
- Does your company use search engine optimization (SEO)?Use of search engine optimization by companies in Sweden 2016, by industry sector
- Does your company advertise on search engines such as Google and Bing?Companies' advertising on search engines in Sweden 2016, by industry sector
- Social media
The most important statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017Enterprises' online presence in selected types of social media in Sweden 2017
- Does your company have a social media profile?Share of companies in Sweden with social media profiles 2016, by industry sector
- Which social media platforms do you use for your marketing activities during this quarter?Survey on usage of social media for marketing activities in Sweden 2017
- Share of selected major companies with social media activities in Sweden in 2018, by channelShare of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterpriseReasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Did your company pay for advertising on Facebook?Companies paying for ads on Facebook in Sweden 2016, by industry sector
- Top digitally leading companies within social media in Sweden in 2018 and 2019Ranking of companies leading digitally in social media in Sweden 2018-2019
- Programmatic advertising
The most important statistics
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- E-mail, content and influencer marketing
The most important statistics
- Does your company use direct mail, e-mail campaigns or telemarketing?Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Does your company use content marketing?Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- Share of people who paid for online content in Sweden in 2016, by type of contentPeople who paid for online content in Sweden 2016, by content type
- How long experience do you have with influencer marketing?Experience with influencer marketing in Sweden 2019, by time frame
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)Leading influencers on Instagram in Sweden 2017, by followers
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Purchases after seeing an ad or a sponsored link on a search engine in France 2015
- Search engine marketing expenditure in Norway 2011-2016
- Most visible home and garden paid search advertisers in the UK in March 2016
- Opinion on sponsored links on search engines in France 2015
- Italy: ranking factors becoming more relevant in Italy from 2016 to 2017
- Search advertising expenditure in Ireland 2011-2015
- Search advertising spending growth in the United Kingdom (UK) 2010-2015
- SEO spending in the U.S. 2008-2020
- Search advertising expenditure in Finland 2008-2015
- Search advertising expenditure in the United Kingdom (UK) 2010-2015
- Search advertising expenditure in France 2008-2015
- SEO site visitor analysis spending in the U.S. 2016-2020
- Italy: most popular SEO tools 2017, by percentage
- Bing: number of ads blocked 2017, by type
- U.S. search engine smartphone app discovery 2014, by category
- Search advertising: cost-per-click change in the United Kingdom (UK) 2013, by device
- How sharing information affects security and control in the United Kingdom (UK) 2014
- Import value of non-medical X-ray equipment in the United Kingdom (UK) 2011-2017
- Sandstone production value in the United Kingdom (UK) 2006-2014
Studies
- Mobile search in the United Kingdom (UK)
- Online search usage
- Mobile search
- Tencent
- Advertising in the Netherlands
- Google
- Digital advertising formats in the U.S.
- E-mail marketing in the United Kingdom (UK)
- Bing
- Digital search advertising in the U.S. (DMO)
- Search advertising in the U.S.
- Advertising in Belgium
- Digital advertising in the United Kingdom (UK)
- Online advertising metrics
- Digital marketing in Denmark
Statistics on "Digital marketing in Sweden"
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)
- Distribution of marketing spending in Sweden in 2018, by channel
- Which of the following marketing tactics is your company using?
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertising
- Digital tools used in international marketing by companies in Sweden in 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint score
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Does your company use search engine optimization techniques to appear higher in the search results?
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016
- Does your company use search engine optimization (SEO)?
- Does your company advertise on search engines such as Google and Bing?
- Share of the enterprises that use selected types of social media in Sweden in 2017
- Does your company have a social media profile?
- Which social media platforms do you use for your marketing activities during this quarter?
- Share of selected major companies with social media activities in Sweden in 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterprise
- Did your company pay for advertising on Facebook?
- Top digitally leading companies within social media in Sweden in 2018 and 2019
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015
- Does your company use direct mail, e-mail campaigns or telemarketing?
- Does your company use content marketing?
- Share of people who paid for online content in Sweden in 2016, by type of content
- How long experience do you have with influencer marketing?
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)
- Have you ever bought something after having seen an ad or a sponsored link on a search engine?
- Expenditure on search engine marketing (SEM) in Norway from 2011 to 2016 (in million NOK)
- Home and garden websites ranked by share of paid search voice in the United Kingdom (UK) in March 2016*
- French people's opinion on sponsored links on search engines in 2015
- Which ranking factors do you think are having more relevance in Italy?
- Search engine advertising expenditure in Ireland from 2011 to 2015 (in million euro)
- Search engine advertising expenditure year-on-year growth in the United Kingdom (UK) from 2010 to 2015
- Search engine optimization marketing spending in the United States from 2008 to 2020 (in billion U.S. dollars)
- Search engine advertising expenditure in Finland from 2008 to 2015 (in million euro)
- Search engine advertising expenditure in the United Kingdom (UK) from 2010 to 2015 (in million GBP)
- Search engine advertising expenditure in France from 2008 to 2015 (in million euro)
- SEO site visitor analysis spending in the United States in 2016 and 2020 (in billion U.S. dollars)
- Most popular SEO tools in Italy in 2017, by percentage
- Number of ads blocked by Bing in 2017, by type (in millions)
- Share of app users in the United States who discover apps through search engines as of September 2014, by category
- Search advertising cost-per-click (CPC) change in the United Kingdom (UK) in 2013, by device
- Does sharing information affect its security and the control you have?
- Import value of non-medical X-ray equipment in the United Kingdom (UK) from 2011 to 2017 (in 1,000 GBP)
- Approximate value of sandstone produced in the United Kingdom (UK) between 2006 and 2014 (in million GBP)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.