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Survey on companies advertising on search engines in Sweden 2016, by industry sector
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Survey on companies advertising on search engines in Sweden 2016, by industry sector
Does your company advertise on search engines such as Google and Bing?
This statistic displays the result of a survey on the share of companies in Sweden advertising on search engines in 2016, by industry sector. During the survey period, 13 percent of companies in the trade and retail sector stated to have advertised on search engines such as Google or Bing. This form of advertising was most common in the cultural and entertainment market (25 percent of companies).
Does your company advertise on search engines such as Google and Bing?
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Description
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More information
This statistic displays the result of a survey on the share of companies in Sweden advertising on search engines in 2016, by industry sector. During the survey period, 13 percent of companies in the trade and retail sector stated to have advertised on search engines such as Google or Bing. This form of advertising was most common in the cultural and entertainment market (25 percent of companies).
Show more- Show sources information
- Show publisher information
- Release date
- August 2016
- Region
- Sweden
- Survey time period
- April 19, 2016 to May 2, 2016
- Number of respondents
- 700 companies
- Special properties
- leaders and executives
- Method of interview
- Online survey
- Supplementary notes
-
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
This statistic only shows the answer "yes".
Source
- Show sources information
- Show publisher information
- Release date
- August 2016
More information
- Region
- Sweden
- Survey time period
- April 19, 2016 to May 2, 2016
- Number of respondents
- 700 companies
- Special properties
- leaders and executives
- Method of interview
- Online survey
- Supplementary notes
-
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
This statistic only shows the answer "yes".
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Digital marketing in Sweden
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Statistics on "Digital marketing in Sweden"
- Overview
The most important statistics
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)Advertising and marketing communications spending in Sweden 2016, by activity
- Distribution of marketing spending in Sweden in 2016, by channelDistribution of marketing spending in Sweden 2016, by channel
- Which of the following marketing tactics is your company using? Survey on the use of marketing tactics in Sweden 2016
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertisingShare of selected companies using digital advertising in Sweden 2018, by ad form
- Digital tools used in international marketing by companies in Sweden in 2015Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of selected industries in Sweden 2018
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of major companies in Sweden 2018
- Search engine
The most important statistics
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)Search engine advertising revenue in Sweden quarterly from 2015-2017
- Does your company use search engine optimization techniques to appear higher in the search results?Use of search engine optimization among small & medium enterprises in Sweden 2016
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016Levels of comfort with data collection by search engines in Sweden 2016
- Does your company use search engine optimization (SEO)?Use of search engine optimization by companies in Sweden 2016, by industry sector
- Does your company advertise on search engines such as Google and Bing?Survey on companies advertising on search engines in Sweden 2016, by industry sector
- Social media
The most important statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017Enterprises' online presence in selected types of social media in Sweden 2017
- Does your company have a social media profile?Share of companies in Sweden with social media profiles 2016, by industry sector
- Which social media platforms do you use for your marketing activities during this quarter?Survey on usage of social media for marketing activities in Sweden 2017
- Share of selected major companies with social media activities in Sweden in 2018, by channelShare of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterpriseReasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Did your company pay for advertising on Facebook?Survey on companies paying for ads on Facebook in Sweden 2016, by industry sector
- Top digitally leading companies within social media in Sweden in 2018Ranking of companies leading digitally in social media in Sweden 2018
- Programmatic advertising
The most important statistics
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- E-mail, content and influencer marketing
The most important statistics
- Does your company use direct mail, e-mail campaigns or telemarketing?Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Does your company use content marketing?Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- Share of people who paid for online content in Sweden in 2016, by type of contentPeople who paid for online content in Sweden 2016, by content type
- How long experience do you have with influencer marketing?Survey on experience with influencer marketing in Sweden 2017, by time frame
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)Leading influencers on Instagram in Sweden 2017, by followers
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- Purchases after seeing an ad or a sponsored link on a search engine in France 2015
- Search engine marketing expenditure in Norway 2011-2016
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- SEO spending in the U.S. 2008-2020
- Italy: most popular SEO tools 2017, by percentage
- Italy: ranking factors becoming more relevant in Italy from 2016 to 2017
- Search advertising expenditure in Ireland 2011-2015
- Search advertising spending growth in the United Kingdom (UK) 2010-2015
- Search advertising expenditure in Finland 2008-2015
- Search advertising expenditure in the United Kingdom (UK) 2010-2015
- Search advertising spend year-on-year growth in France 2009-2015
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- SEO site visitor analysis spending in the U.S. 2016-2020
- Most visible car hire and rental paid search advertisers in the UK 2016
- U.S. search engine smartphone app discovery 2014, by category
- Australia: share of search in mobile ad spend and mobile clicks 2013-2014
- Search advertising: cost-per-click change in the United Kingdom (UK) 2013, by device
- Share of search budget spent on PLA by retailers in the Netherlands 2016
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Studies
- Digital marketing in Sweden
- Mobile search in the United Kingdom (UK)
- Online search usage
- Mobile search
- Google
- Digital advertising formats in the U.S.
- Advertising in Belgium
- E-mail marketing in the United Kingdom (UK)
- Online advertising metrics
- Bing
- Digital search advertising in the U.S. (DMO)
- Search advertising in the U.S.
- Advertising in Italy
- Advertising in the Netherlands
- Digital advertising in the United Kingdom (UK)
Statistics on "Digital marketing in Sweden"
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)
- Distribution of marketing spending in Sweden in 2016, by channel
- Which of the following marketing tactics is your company using?
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertising
- Digital tools used in international marketing by companies in Sweden in 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint score
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Does your company use search engine optimization techniques to appear higher in the search results?
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016
- Does your company use search engine optimization (SEO)?
- Does your company advertise on search engines such as Google and Bing?
- Share of the enterprises that use selected types of social media in Sweden in 2017
- Does your company have a social media profile?
- Which social media platforms do you use for your marketing activities during this quarter?
- Share of selected major companies with social media activities in Sweden in 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterprise
- Did your company pay for advertising on Facebook?
- Top digitally leading companies within social media in Sweden in 2018
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015
- Does your company use direct mail, e-mail campaigns or telemarketing?
- Does your company use content marketing?
- Share of people who paid for online content in Sweden in 2016, by type of content
- How long experience do you have with influencer marketing?
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)
- Have you ever bought something after having seen an ad or a sponsored link on a search engine?
- Expenditure on search engine marketing (SEM) in Norway from 2011 to 2016 (in million NOK)
- French people's opinion on sponsored links on search engines in 2015
- Home and garden websites ranked by share of paid search voice in the United Kingdom (UK) in March 2016*
- Search engine optimization marketing spending in the United States from 2008 to 2020 (in billion U.S. dollars)
- Most popular SEO tools in Italy in 2017, by percentage
- Which ranking factors do you think are having more relevance in Italy?
- Search engine advertising expenditure in Ireland from 2011 to 2015 (in million euro)
- Search engine advertising expenditure year-on-year growth in the United Kingdom (UK) from 2010 to 2015
- Search engine advertising expenditure in Finland from 2008 to 2015 (in million euro)
- Search engine advertising expenditure in the United Kingdom (UK) from 2010 to 2015 (in million GBP)
- Search engine advertising expenditure year-on-year growth in France from 2009 to 2015
- Search engine advertising expenditure in France from 2008 to 2015 (in million euro)
- SEO site visitor analysis spending in the United States in 2016 and 2020 (in billion U.S. dollars)
- Car hire websites ranked by share of paid search voice in the United Kingdom (UK) in January 2016*
- Share of app users in the United States who discover apps through search engines as of September 2014, by category
- Share of search in mobile advertising spending and in mobile clicks in Australia from 3rd quarter 2013 to 3rd quarter 2014
- Search advertising cost-per-click (CPC) change in the United Kingdom (UK) in 2013, by device
- Share of retailers' search budget spent on product listing advertisement in the Netherlands from the first quarter to the fourth quarter of 2016
- Value of the import and export of fresh or chilled salmon to and from the Netherlands from 2008 to 2015 (in 1,000 euros)
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