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Survey on companies paying for ads on Facebook in Sweden 2016, by industry sector
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Survey on companies paying for ads on Facebook in Sweden 2016, by industry sector
Did your company pay for advertising on Facebook?
This statistic displays the result of a survey showing the share of companies in Sweden paying for advertising on Facebook in 2016, by industry sector. During the survey period, 11 percent of companies in the trade and retail sector, as well as in the restaurant and tourism industry stated to have bought advertisements on Facebook. This form of advertising was most common in the cultural and entertainment market (38 percent of companies).
Did your company pay for advertising on Facebook?
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Description
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This statistic displays the result of a survey showing the share of companies in Sweden paying for advertising on Facebook in 2016, by industry sector. During the survey period, 11 percent of companies in the trade and retail sector, as well as in the restaurant and tourism industry stated to have bought advertisements on Facebook. This form of advertising was most common in the cultural and entertainment market (38 percent of companies).
Show more- Show sources information
- Show publisher information
- Release date
- August 2016
- Region
- Sweden
- Survey time period
- April 19, 2016 to May 2, 2016
- Number of respondents
- 700 companies
- Special properties
- leaders and executives
- Method of interview
- Online survey
- Supplementary notes
-
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
This statistic only shows the answer "yes".
Source
- Show sources information
- Show publisher information
- Release date
- August 2016
More information
- Region
- Sweden
- Survey time period
- April 19, 2016 to May 2, 2016
- Number of respondents
- 700 companies
- Special properties
- leaders and executives
- Method of interview
- Online survey
- Supplementary notes
-
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
This statistic only shows the answer "yes".
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Digital marketing in Sweden
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Statistics on "Digital marketing in Sweden"
- Overview
The most important statistics
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)Advertising and marketing communications spending in Sweden 2016, by activity
- Distribution of marketing spending in Sweden in 2016, by channelDistribution of marketing spending in Sweden 2016, by channel
- Which of the following marketing tactics is your company using? Survey on the use of marketing tactics in Sweden 2016
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertisingShare of selected companies using digital advertising in Sweden 2018, by ad form
- Digital tools used in international marketing by companies in Sweden in 2015Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of selected industries in Sweden 2018
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of major companies in Sweden 2018
- Search engine
The most important statistics
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)Search engine advertising revenue in Sweden quarterly from 2015-2017
- Does your company use search engine optimization techniques to appear higher in the search results?Use of search engine optimization among small & medium enterprises in Sweden 2016
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016Levels of comfort with data collection by search engines in Sweden 2016
- Does your company use search engine optimization (SEO)?Use of search engine optimization by companies in Sweden 2016, by industry sector
- Does your company advertise on search engines such as Google and Bing?Survey on companies advertising on search engines in Sweden 2016, by industry sector
- Social media
The most important statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017Enterprises' online presence in selected types of social media in Sweden 2017
- Does your company have a social media profile?Share of companies in Sweden with social media profiles 2016, by industry sector
- Which social media platforms do you use for your marketing activities during this quarter?Survey on usage of social media for marketing activities in Sweden 2017
- Share of selected major companies with social media activities in Sweden in 2018, by channelShare of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterpriseReasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Did your company pay for advertising on Facebook?Survey on companies paying for ads on Facebook in Sweden 2016, by industry sector
- Top digitally leading companies within social media in Sweden in 2018Ranking of companies leading digitally in social media in Sweden 2018
- Programmatic advertising
The most important statistics
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- E-mail, content and influencer marketing
The most important statistics
- Does your company use direct mail, e-mail campaigns or telemarketing?Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Does your company use content marketing?Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- Share of people who paid for online content in Sweden in 2016, by type of contentPeople who paid for online content in Sweden 2016, by content type
- How long experience do you have with influencer marketing?Survey on experience with influencer marketing in Sweden 2017, by time frame
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)Leading influencers on Instagram in Sweden 2017, by followers
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- Acceptance of social media advertising in Sweden 2017, by platform
- Social media advertising - effectiveness in Q1 2013, by region
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- iOS mobile app advertisers on Tumblr 2015, by category
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Statistics on "Digital marketing in Sweden"
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)
- Distribution of marketing spending in Sweden in 2016, by channel
- Which of the following marketing tactics is your company using?
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertising
- Digital tools used in international marketing by companies in Sweden in 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint score
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Does your company use search engine optimization techniques to appear higher in the search results?
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016
- Does your company use search engine optimization (SEO)?
- Does your company advertise on search engines such as Google and Bing?
- Share of the enterprises that use selected types of social media in Sweden in 2017
- Does your company have a social media profile?
- Which social media platforms do you use for your marketing activities during this quarter?
- Share of selected major companies with social media activities in Sweden in 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterprise
- Did your company pay for advertising on Facebook?
- Top digitally leading companies within social media in Sweden in 2018
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015
- Does your company use direct mail, e-mail campaigns or telemarketing?
- Does your company use content marketing?
- Share of people who paid for online content in Sweden in 2016, by type of content
- How long experience do you have with influencer marketing?
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)
- Share of consumers who click on Facebook ads in the United States as of March 2017, by age group
- Distribution of Facebook advertising worldwide from 2nd quarter 2013 to 2nd quarter 2014, by ad type
- Users opinions about adverts on main social media in Italy in 2018, by social medium
- Facebook user attitudes towards advertising on Facebook in the United States as of March 2017
- Share of employers who use Facebook to advertise job vacancies in Australia as of 2016-17, by occupation
- Share of consumers who bought products they saw advertised on Facebook in the United States as of March 2018
- Number of members in selected Facebook job groups in Australia as of August 2018, by region (in 1,000s)
- Distribution of social network advertising revenue worldwide in 2016, by company
- Facebook cost-per-like (CPL) in higher education advertising in the United States as of March 2018, by program (in U.S. dollars)
- Which of the following social media sites are you/your clients paying to advertise on as part of their marketing activity?
- Facebook clickthrough rate (CTR) in higher education advertising in the United States as of March 2018, by program
- Consumer views regarding brands and businesses marketing and advertising on social media in the United Kingdom (UK) in 2014
- In which of the following social media platforms would you be okay with seeing advertisements?
- Effectiveness of social media advertising worldwide in 1st quarter of 2013, by region
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by gender
- Distribution of iOS mobile app advertisers on Tumblr worldwide as of December 2015, by category
- Global internet user feelings about companies using data and personalization as of April 2018, by age group
- Manufacture of other fabricated metal products revenue in the United Kingdom from 2011 to 2023 (in million U.S. Dollars)
- Volume of helical springs, made from iron or steel exported annually from the United Kingdom (UK) from 2011 to 2017 (in metric tons)
- How many hours in a typical week would you say you use the internet?*
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