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Digital marketing performance ranking of major companies in Sweden 2019

Published by Statista Research Department, Jan 14, 2021
This statistic shows the digital marketing performance ranking of selected major companies in Sweden in 2019, by BearingPoint score. Digital marketing performance in this statistic refers to the company’s ability to utilize digital marketing channels to support its business and customers, especially with the help of display ads, as well as search engine and affiliate marketing. As of 2019, Com Hem ranked first in digital marketing performance in Sweden, achieving a score of 3.29 out of five.

Digital marketing performance ranking of selected major companies in Sweden in 2019, by BearingPoint score

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Source

Release date

October 2019

Region

Sweden

Survey time period

June to September 2019

Special properties

84 prominent Swedish companies from eleven different industries*

Supplementary notes

* The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Sweden
• No more than one brand in the same in the same industry per company"

** The source provides the following information about the grading scale:

0 Failed
1 Poor
2 Sufficient
3 Good
4 Very good
5 Outstanding

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