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Digital marketing performance ranking of major companies in Sweden 2018
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Digital marketing performance ranking of major companies in Sweden 2018
Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
by Julia Stoll,
last edited
Feb 15, 2018
This statistic shows the digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score. Digital marketing performance in this statistic refers to the company’s ability to utilize digital marketing channels to support its business and customers, especially with the help of display ads, as well as search engine and affiliate marketing. As of 2018, Tele2 B2C ranked first in digital marketing performance in Sweden, achieving a score of 7.75 out of 10.
Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
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by Julia Stoll,
last edited
Feb 15, 2018
This statistic shows the digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score. Digital marketing performance in this statistic refers to the company’s ability to utilize digital marketing channels to support its business and customers, especially with the help of display ads, as well as search engine and affiliate marketing. As of 2018, Tele2 B2C ranked first in digital marketing performance in Sweden, achieving a score of 7.75 out of 10.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2017
- Region
- Sweden
- Survey time period
- 2018
- Special properties
- 86 B2B and B2C companies from twelve different industries with significant turnover and decision-making bodies located in Sweden
- Supplementary notes
-
* The grading scale is as follows:
10 = outstanding
9 = excellent
8 = good
7 = satisfactory
6 = sufficient
5 = poor
4 = failed
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2017
More information
- Region
- Sweden
- Survey time period
- 2018
- Special properties
- 86 B2B and B2C companies from twelve different industries with significant turnover and decision-making bodies located in Sweden
- Supplementary notes
-
* The grading scale is as follows:
10 = outstanding
9 = excellent
8 = good
7 = satisfactory
6 = sufficient
5 = poor
4 = failed
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Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
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Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
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Statistics on "Digital marketing in Sweden"
- Overview
The most important statistics
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)Advertising and marketing communications spending in Sweden 2016, by activity
- Distribution of marketing spending in Sweden in 2018, by channelDistribution of marketing spending in Sweden 2018, by channel
- Which of the following marketing tactics is your company using? Survey on the use of marketing tactics in Sweden 2016
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertisingShare of selected companies using digital advertising in Sweden 2018, by ad form
- Digital tools used in international marketing by companies in Sweden in 2015Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of selected industries in Sweden 2018
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of major companies in Sweden 2018
- Search engine
The most important statistics
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)Search engine advertising revenue in Sweden quarterly from 2015-2017
- Does your company use search engine optimization techniques to appear higher in the search results?Use of search engine optimization among small & medium enterprises in Sweden 2016
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016Levels of comfort with data collection by search engines in Sweden 2016
- Does your company use search engine optimization (SEO)?Use of search engine optimization by companies in Sweden 2016, by industry sector
- Does your company advertise on search engines such as Google and Bing?Companies' advertising on search engines in Sweden 2016, by industry sector
- Social media
The most important statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017Enterprises' online presence in selected types of social media in Sweden 2017
- Does your company have a social media profile?Share of companies in Sweden with social media profiles 2016, by industry sector
- Which social media platforms do you use for your marketing activities during this quarter?Survey on usage of social media for marketing activities in Sweden 2017
- Share of selected major companies with social media activities in Sweden in 2018, by channelShare of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterpriseReasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Did your company pay for advertising on Facebook?Companies paying for ads on Facebook in Sweden 2016, by industry sector
- Top digitally leading companies within social media in Sweden in 2018 and 2019Ranking of companies leading digitally in social media in Sweden 2018-2019
- Programmatic advertising
The most important statistics
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- E-mail, content and influencer marketing
The most important statistics
- Does your company use direct mail, e-mail campaigns or telemarketing?Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Does your company use content marketing?Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- Share of people who paid for online content in Sweden in 2016, by type of contentPeople who paid for online content in Sweden 2016, by content type
- How long experience do you have with influencer marketing?Experience with influencer marketing in Sweden 2019, by time frame
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)Leading influencers on Instagram in Sweden 2017, by followers
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- Share of selected major companies with digital advertising in Norway 2018, by ad form
- Canada: expected digital marketing activities 2015
- Canada: allocation of digital marketing budgets 2015
- Sharing personal information in the United Kingdom (UK) 2014, by channel
- Channels trusted with personal information in the United Kingdom (UK) 2014
- Digital marketing plans amongst SMEs in the United Kingdom (UK) 2015
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Digital marketing activity amongst SMEs in the United Kingdom (UK) 2015
- Canada: online marketing planned for the next year 2015
- Annual revenue of companies who work with influencer marketing in Denmark 2016-2018
- Distribution of marketing budget in the UK in 2013, by channel
- Agencies offering content marketing and copywriting services in the UK 2012-2013
- Marketers' use of copywriting and content marketing services in the UK 2012-2013
- Survey on digital marketing investments in SMEs in Finland 2016, by growth rate
- Leading strategies of marketers in Belgium against ad blocking 2016
- Main areas of digital budget spend in PR agencies in the United Kingdom (UK) 2018
- SMBs - effectiveness of digital marketing worldwide 2013-2014
- Main barriers to effective e-mail marketing in the UK in 2012 and 2013
- Distribution of knowledge regarding financial matters in the United Kingdom in 2015
- Industry revenue of »sale, maintenance and repair of motorcycles« in Austria 2011-2023
Studies
- Digital marketing in Sweden
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Digital marketing in Denmark
- Content marketing
- Social media marketing
- E-mail marketing
- E-mail marketing in the United Kingdom (UK)
- Influencer marketing in Italy
- Influencer marketing
- Influencer marketing in the United Kingdom (UK)
- Marketing personalization
- The Digital North (Report 21)
- Digital Marketing Factbook
- Marketing Data Technology: Cutting Through the Complexity
Statistics on "Digital marketing in Sweden"
- Advertising and marketing communications spending in Sweden in 2016, by activity (in million SEK)
- Distribution of marketing spending in Sweden in 2018, by channel
- Which of the following marketing tactics is your company using?
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertising
- Digital tools used in international marketing by companies in Sweden in 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint score
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Does your company use search engine optimization techniques to appear higher in the search results?
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016
- Does your company use search engine optimization (SEO)?
- Does your company advertise on search engines such as Google and Bing?
- Share of the enterprises that use selected types of social media in Sweden in 2017
- Does your company have a social media profile?
- Which social media platforms do you use for your marketing activities during this quarter?
- Share of selected major companies with social media activities in Sweden in 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterprise
- Did your company pay for advertising on Facebook?
- Top digitally leading companies within social media in Sweden in 2018 and 2019
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015
- Does your company use direct mail, e-mail campaigns or telemarketing?
- Does your company use content marketing?
- Share of people who paid for online content in Sweden in 2016, by type of content
- How long experience do you have with influencer marketing?
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)
- Share of selected major companies using digital advertising Norway in 2018, by form of advertising
- Digital marketing activitiy execution expected in the next 12 months in Canada as of March 2015
- Percentage of marketing budgets allocated to digital in marketing in Canada as of March 2015
- Have you shared your personal information in the last 12 months?
- Which channels are you most/least confident sharing your information through?
- Digital marketing activity amongst small and medium-sized businesses in the United Kingdom (UK) in 2015
- Where do you get your e-mail marketing education from?
- Prevalence of digital marketing activity amongst small and medium-sized businesses (SMEs) in the United Kingdom (UK) in 2015
- Online marketing activities which marketers plan to use in the year ahead in Canada as of March 2015
- Annual revenue of companies who primarily work with influencer marketing in Denmark from 1st quarter of 2016 to 2nd quarter of 2018 (in million DKK)
- Which percentage of your total marketing budget is typically spent on these channels?*
- Share of marketing agencies offering content marketing and copywriting services in the United Kingdom in 2012 and 2013
- Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by growth rate
- Leading strategies of marketers in Belgium against ad blocking in 2016
- Main areas of digital budget spend in public relations agencies in the United Kingdom (UK) in 2018
- How effective is online marketing at attracting customers to your business?
- Main barriers to effective e-mail marketing in the United Kingdom in 2012 and 2013
- Financial knowledge levels in the United Kingdom (UK) as of 2015, by category
- Industry revenue of »sale, maintenance and repair of motorcycles« in Austria from 2011 to 2023 (in million U.S. Dollars)
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