According to web traffic data from 2022, Amazon.it is the most visited e-commerce site in italy, with 153.5 million visits. The Italian platform of the e-comemrce giant dwarfed eBay at nearly 38 million visits. Microsoft ranked third, with about 19 million monthly visits.
Most popular e-commerce sites in Italy in 2022, by monthly visits
(in millions)
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Semrush. (August 24, 2022). Most popular e-commerce sites in Italy in 2022, by monthly visits (in millions) [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/738344/number-of-visits-to-the-most-visited-e-commerce-websites-in-italy/?__sso_cookie_checker=failed
Semrush. "Most popular e-commerce sites in Italy in 2022, by monthly visits (in millions)." Chart. August 24, 2022. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/738344/number-of-visits-to-the-most-visited-e-commerce-websites-in-italy/?__sso_cookie_checker=failed
Semrush. (2022). Most popular e-commerce sites in Italy in 2022, by monthly visits (in millions). Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/738344/number-of-visits-to-the-most-visited-e-commerce-websites-in-italy/?__sso_cookie_checker=failed
Semrush. "Most Popular E-commerce Sites in Italy in 2022, by Monthly Visits (in Millions)." Statista, Statista Inc., 24 Aug 2022, https://www.statista.com/statistics/738344/number-of-visits-to-the-most-visited-e-commerce-websites-in-italy/?__sso_cookie_checker=failed
Semrush, Most popular e-commerce sites in Italy in 2022, by monthly visits (in millions) Statista, https://www.statista.com/statistics/738344/number-of-visits-to-the-most-visited-e-commerce-websites-in-italy/?__sso_cookie_checker=failed (last visited February 14, 2025)
Most popular e-commerce sites in Italy in 2022, by monthly visits (in millions) [Graph], Semrush, August 24, 2022. [Online]. Available: https://www.statista.com/statistics/738344/number-of-visits-to-the-most-visited-e-commerce-websites-in-italy/?__sso_cookie_checker=failed