Italy: conversion rates of most visited e-Commerce websites 2017

Conversion rates of the most visited e-Commerce websites in Italy as of 2017

by Statista Research Department, last edited May 28, 2019
Italy: conversion rates of most visited e-Commerce websites 2017 The e-Commerce web page Privalia.com had the highest conversion rate with three percent in 2017, while bonprix.it reached 2.9 percent and Yoox.com 2.4 percent. The most visited e-Commerce websites in Italy in 2017 were Amazon.it, Lighinthebox.com and Yoox.com, while bonprix.it ranked twelfth.
 E-commerce revenues increase

    According to the data provided by Casaleggio Associati, the E-commerce turnover in Italy steadily increased, going from 14.4 billion euros in 2014 to 41.2 billion euros in 2018. These figures may imply that Italy is a compelling country for online store providers and investors.

Online retail

  Some products are highly integrated in the e-Commerce world. Books, for example, are likely to be the most purchased products, followed by high-tech products and fashion products. According to data, 54 percent of respondents reported that they are willing to buy books online in the future, while only 17 percent reported that they might buy beverages and fresh food online.
Show more

Conversion rates of the most visited e-Commerce websites in Italy as of 2017

Loading statistic...
Expand statistic
Conversion rate
Privalia.com3%
bonprix.it2.9%
Yoox.com2.4%
Amazon.it2.1%
Zalando.it1.8%
Unieuro.it1.1%
Eprice.it1.1%
Lightinthebox.com1.1%
Miniinthebox.com1.1%
Mediaworld.it1%
Asics.com1%
Price.ua0.6%
Conversion rate
Privalia.com3%
bonprix.it2.9%
Yoox.com2.4%
Amazon.it2.1%
Zalando.it1.8%
Unieuro.it1.1%
Eprice.it1.1%
Lightinthebox.com1.1%
Miniinthebox.com1.1%
Mediaworld.it1%
Asics.com1%
Price.ua0.6%
Download Settings Share
Download started
Please be patient - this may take a moment
by Statista Research Department, last edited May 28, 2019
The e-Commerce web page Privalia.com had the highest conversion rate with three percent in 2017, while bonprix.it reached 2.9 percent and Yoox.com 2.4 percent. The most visited e-Commerce websites in Italy in 2017 were Amazon.it, Lighinthebox.com and Yoox.com, while bonprix.it ranked twelfth.
 E-commerce revenues increase

    According to the data provided by Casaleggio Associati, the E-commerce turnover in Italy steadily increased, going from 14.4 billion euros in 2014 to 41.2 billion euros in 2018. These figures may imply that Italy is a compelling country for online store providers and investors.

Online retail

  Some products are highly integrated in the e-Commerce world. Books, for example, are likely to be the most purchased products, followed by high-tech products and fashion products. According to data, 54 percent of respondents reported that they are willing to buy books online in the future, while only 17 percent reported that they might buy beverages and fresh food online.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Online shopping in Italy "
  • Market overview
The most important statistics
  • Expenditure
  • Demographics
  • Consumers’ preferences
  • Mobile shopping
  • Other figures
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.