E-commerce revenues increase
According to the data provided by Casaleggio Associati, the E-commerce turnover in Italy steadily increased, going from 14.4 billion euros in 2014 to 48.5 billion euros in 2019. These figures may imply that Italy is a compelling country for online store providers and investors.
Some products are highly integrated in the e-Commerce world. Books, for example, are likely to be the most purchased products, followed by high-tech products and fashion products. According to data, 54 percent of the respondents reported that they are willing to buy books online in the future, while only 17 percent reported that they might buy beverages and fresh food online.