Italy: conversion rates of most visited e-Commerce websites 2017

The e-Commerce web page had the highest conversion rate in Italy in 2017, with three percent, while reached 2.9 percent and had a conversion rate of 2.4 percent. The most visited e-Commerce websites in Italy in 2017 were, and, while ranked fourth and ranked twelfth.

 E-commerce revenues increase

According to the data provided by Casaleggio Associati, the E-commerce turnover in Italy steadily increased, going from 14.4 billion euros in 2014 to 41.2 billion euros in 2018. These figures may imply that Italy is a compelling country for online store providers and investors.

Online retail

Some products are highly integrated in the e-Commerce world. Books, for example, are likely to be the most purchased products, followed by high-tech products and fashion products. According to data, 54 percent of the respondents reported that they are willing to buy books online in the future, while only 17 percent reported that they might buy beverages and fresh food online.

Conversion rates of the most visited e-Commerce websites in Italy as of 2017

Conversion rate
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Release date

August 2017


Europe, Italy

Survey time period


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