From 2015 to 2017, WOW air increased its revenue steadily and in 2017, the airline reached a turnover of 52 billion Icelandic krónur. This was a growth of 58 percent compared to the previous year. By contrast, its competitor Icelandair, like WOW air also based in Reykjavik, generated revenues from passenger transportation of roughly 100 billion Icelandic krónur as of 2017 (at the rate of exchange on December 31, 2017).
The end of operations of WOW air
Although the revenue of WOW air was growing in recent years, in March 2019 the low-cost carrier announced to cease its operations along with all flights. The company tried until the end to avoid this, discussing with investors and Icelandair about a possible acquisition, and decreasing its employees and aircraft fleet.
WOW air among the airlines with the highest flight number in Iceland
WOW air offered flights via Keflavik (close to Reykjavik) to the main destinations in North America, Asia, and Europe. As of 2017, the company ranked second among airlines at airports in Iceland with the highest number of flights. However, Icelandair came first, with more than 26 thousand departures and arrivals.
Revenue of WOW air from 2015 to 2017
(in billion ISK)