Most used digital music services in Norway 2017

A survey from 2017 found, that the most used digital music service among Norwegians was YouTube. 62 percent of respondents stated to have listened to music on this platform in the preceding 12 months. Spotify was the second most popular online music service in Norway, according to 55 percent of individuals interviewed.

The online video platform YouTube

YouTube was founded in 2005 as an US American online video sharing service. Aside from music videos, consumers can find, amongst others, TV clips, video blogs, as well as instructional or educational content on the website. As of 2017, the platform had roughly 1.47 billion users worldwide. Until 2021, the number is expected to increase to over 1.8 billion users.

Spotify ranked highest in another poll

A different picture is shown in another survey conducted in 2018. 68 percent of respondents in Norway stated to listen to music on the Premium version of Spotify. Thus, it was the most popular music streaming service that year. Compared to that, YouTube was used by only 41 percent of Norwegians.

Most used digital music services in Norway in 2017, based on the share of users

Share of users
YouTube62%
Spotify55%
iTunes16%
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Source

Release date

August 2017

Region

Norway

Survey time period

April 20, 2017 to May 13, 2017

Number of respondents

1,013 respondents

Age group

16-65 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In the past 12 months, have you personally used, or do you currently use any of the following digital music services (for music or music videos)?"

Multiple answers were possible.

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