Global social media actor audience on selected networks 2016, by age group
Share of global active social media users who follow actors on social media as of 4th quarter 2016, by age group
This statistic presents the share of global active social media users who follow actors on social media as of the fourth quarter of 2016, sorted by age group. During the survey period, 37 percent of total respondents stated they used social networks to follow actors. Among 16 to 24 year olds, the share of people who did so was 45 percent.
Share of global active social media users who follow actors on social media as of 4th quarter 2016, by age group
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