Global social media actor audience on selected networks 2016, by age group

This statistic presents the share of global active social media users who follow actors on social media as of the fourth quarter of 2016, sorted by age group. During the survey period, 37 percent of total respondents stated they used social networks to follow actors. Among 16 to 24 year olds, the share of people who did so was 45 percent.

Share of global active social media users who follow actors on social media as of 4th quarter 2016, by age group

Percent of social media users
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Source

Release date

April 2017

Region

Worldwide

Survey time period

4th quarter 2016

Number of respondents

26,283 respondents

Age group

16-64 years

Special properties

cinema goers = internet users who say they visit the cinema at least once a month

Supplementary notes

Original question: Which of the following type of people or organizations do you prefer to follow online via social media services?

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