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Share of ready meals sold on promotion in the Netherlands 2016-2017, by type

Share of ready meals sold on promotion in the Netherlands from March 2016 to March 2017, by type

by Brigitte van de Pas, last edited Aug 28, 2017
Share of ready meals sold on promotion in the Netherlands 2016-2017, by type This statistic displays the share of ready meals sold on promotion in the Netherlands from March 2016 to March 2017, by type. In this period, approximately one-third of the total ready meals sales in supermarkets was sold via promotions, indicating that the price plays an important role for customers when purchasing ready meals. Between March 2016 and March 2017, the share of ambient ready meals sold on promotion was slightly higher than the share of frozen ready meals sold on promotion.
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Share of ready meals sold on promotion in the Netherlands from March 2016 to March 2017, by type

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