Alpargatas S.A.: marketing & ad spend 2014-2019

The marketing and advertising spending of Brazilian shoe and clothing manufacturer Alpargatas S.A. amounted to nearly 268 million Brazilian reals in 2019, down from approximately 280 million reals a year earlier. Meanwhile, the value of the company's total assets registered a strong increase in 2019.
Alpargatas S.A. is a footwear and clothing manufacturer headquartered in São Paulo, Brazil. It owns the globally known brand of Havaianas flip-flops as well as other footwear, clothing and sportswear brands such as Topper, Mizuno, Osklen, Dupé and Sete Léguas. Alpargatas S.A. is also the owner of the Brazilian outlet store Meggashop.

Marketing and advertising spending of Alpargatas S.A. from 2014 to 2019

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Source

Release date

February 2020

Region

Worldwide

Survey time period

2014 to 2019

Special properties

Consolidated figures

Supplementary notes

* Figures prior to 2018 were retrieved from previous releases.
Numbers have been rounded.

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