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New brand discovery via online vs. TV ads worldwide in Q2 2017, by age
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New brand discovery via online vs. TV ads worldwide in Q2 2017, by age
Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group
The graph shows the share of internet users who discover new brands via online and TV ads worldwide in the second quarter of 2017, by age group. It was found that 29 percent of respondents aged between 35 and 44 years had learned about new products or services via TV advertising, as compared to 37 percent who had done so via online ads.
Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group
| Ads seen online | Ads seen on TV | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Ads seen online | Ads seen on TV | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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The graph shows the share of internet users who discover new brands via online and TV ads worldwide in the second quarter of 2017, by age group. It was found that 29 percent of respondents aged between 35 and 44 years had learned about new products or services via TV advertising, as compared to 37 percent who had done so via online ads.
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- Show publisher information
- Release date
- August 2017
- Region
- Worldwide
- Survey time period
- Q2 2017
- Number of respondents
- 89,029 respondents
- Age group
- 16-64 years
- Supplementary notes
- Question: "In which of the following ways are you most likely to find out about new brands, products or services?"
Source
- Show sources information
- Show publisher information
- Release date
- August 2017
More information
- Region
- Worldwide
- Survey time period
- Q2 2017
- Number of respondents
- 89,029 respondents
- Age group
- 16-64 years
- Supplementary notes
- Question: "In which of the following ways are you most likely to find out about new brands, products or services?"
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Television industry worldwide
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Everything On "Television industry worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Television industry worldwide"
- Industry overview
The most important statistics
- Global television industry revenue from 2010 to 2016 (in billion British pounds)Global television revenue 2010-2016
- TV and video revenue worldwide in 2015 and 2020 (in billion U.S. dollars)Global filmed entertainment revenue 2015-2020
- Traditional TV industry revenue worldwide from 2018 to 2022 (in billion U.S. dollars)Global traditional TV industry revenue 2018-2022
- Global pay TV revenue from 2010 to 2023 (in billion U.S. dollars)Global pay TV revenue 2010-2023
- Global online TV and movie revenue from 2010 to 2022 (in billion U.S. dollars)Online TV and movie revenue worldwide 2010-2022
- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
- TV public license fee revenue worldwide from 2018 to 2022 (in billion U.S. dollars)Public license fee revenue 2018-2022
- Number of TV households worldwide from 2010 to 2023 (in billions)Number of TV households worldwide 2010-2023
- Technology & reception
The most important statistics
- Number of TV households worldwide from 2010 to 2023, by platform (in millions)Number of TV households worldwide 2010-2023, by platform
- Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by technology (in millions)Pay TV subscriber additions worldwide 2018, by technology
- Digital TV penetration rate worldwide from 2010 to 2021Digital TV penetration worldwide 2010-2021
- Take-up of digital TV in selected countries worldwide in 2016Digital TV: take-up 2016, by country
- Number of TV households with IPTV reception worldwide from 2012 to 2016 (in millions)Number of IPTV households worldwide 2012-2016
- Change in the number of IPTV households worldwide from 2012 to 2016Growth of the number of IPTV households worldwide 2012-2016
- Number of pay IPTV subscribers worldwide from 2010 to 2020 (in millions)Number of pay IPTV subscribers worldwide 2010-2020
- Number of subscription video on demand (SVoD) households worldwide from 2018 to 2022 (in millions)Number of SVOD households worldwide 2018-2022
- Advertising
The most important statistics
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)Global television advertising revenue 2018-2022
- Global TV industry revenue in 2016, by source (in billion British pounds)Global TV industry revenue 2016, by source
- Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age groupNew brand discovery via online vs. TV ads worldwide in Q2 2017, by age
- TV advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global TV advertising expenditure 2010-2020
- Content
The most important statistics
- Share of time spent watching selected video content worldwide as of October 2017, by ageTime spent watching selected video content worldwide 2017, by age
- Average number of sports watched on TV and online worldwide as of 2nd quarter 2017, by regionNumber of sports watched on TV/online 2017, by region
- Olympic Winter Games global TV audience/viewership from 2010 to 2018 (in billions)*Global TV audience/viewership of Olympic Winter Games 2010-2018
- Olympic Summer Games total global TV audience in 2008 and 2016 (in billions)*Global TV audience Olympic Summer Games 2008-2016
- Number of TV viewers of formula One (F1) racing worldwide from 2008 to 2018 (in millions)Formula One (F1) racing global TV audience 2018
- Share of consumers who watch a movie or TV series from an illegal channel in selected countries worldwide in 2017Global reach of video piracy in selected countries worldwide 2017
- Most pirated TV channels worldwide in 2017, by traffic shareTop pirated TV channels worldwide 2017
- Preferred platform for pirated TV media worldwide in 2016 and 2017Preferred platform for pirated TV media worldwide in 2016 and 2017
- Use
The most important statistics
- Average daily TV viewing time per person in selected countries worldwide in 2016 (in minutes)*Daily TV viewing time per person in selected countries worldwide 2016
- Share of time spent watching selected video content worldwide as of October 2017, by ageTime spent watching selected video content worldwide 2017, by age
- Average daily time spent searching for TV content worldwide in 2016 and 2017, by platform (in minutes)Time spent searching for video content worldwide 2017, by platform
- Average daily time spent searching for and viewing TV content on selected platforms among Millennials worldwide as of October 2017 (in minutes)Millennials time spent viewing TV content on selected platforms worldwide 2017
- Share of internet users who watch TV worldwide as of 2nd quarter 2017, by deviceDevices used to watch TV worldwide 2017
- Share of internet users who watch TV on selected devices worldwide as of 2nd quarter 2017, by ageDevices used to watch TV worldwide 2017, by age
- Share of internet users who watch TV on selected devices worldwide as of 2nd quarter 2017, by regionDevices used to watch TV worldwide 2017, by region
- Public opinion on how TV viewing habits will change in the next five years worldwide as of October 2017Change in TV habits in the next 5 years worldwide 2017
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Statistics
- Reasons for not paying attention to online ads among Mexican Millennials 2016
- Reasons for paying attention to online ads among Mexican Millennials 2016
- Canada: desktop adblocking rates 2015, by age
- Adblocking software or apps usage in Canada 2017, by device
- Attention paid to advertising on various media worldwide 2016, by generation
- Most frequent activity during TV ad breaks in the United Kingdom (UK) 2016
- Advertising receptivity worldwide 2014, by country
- Canada: typically used video platforms for advertising 2014
- U.S. Hispanics actions related to advertising 2015
- Display advertising video midpoint rate in the United Kingdom (UK) 2010-2014
- Share of individuals taking note of TV advertising in Sweden 2007-2017, by age
- Display advertising interaction time in the United Kingdom (UK) 2010-2014
- Display advertising expansion rate in the United Kingdom (UK) 2010-2014
- Coping mechanisms against ads in video content worldwide 2015
- Display advertising interaction rate in the United Kingdom (UK) 2010-2014
- Super Bowl: time of visiting advertiser's website 2016, by age
- Share of SMBs advertising online Australian Capital Territory 2016
- Canada preferred delivery method of online flyers 2015
- Opinion on disruptiveness of online ads in the UK, Germany and France 2017
- PCs: global net add shipments forecast 2005-2015
Studies
- TV advertising in the U.S.
- Advertising consumption and perception
- Online advertising metrics
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in Belgium
- Advertising in the Netherlands
- Programmatic advertising
- BRICS advertising
- Television in Germany
- Ad blocking
- Advertising in Africa
- Advertising in Italy
- Digital advertising in Canada
- Digital advertising in the United Kingdom (UK)
Statistics on "Television industry worldwide"
- Global television industry revenue from 2010 to 2016 (in billion British pounds)
- TV and video revenue worldwide in 2015 and 2020 (in billion U.S. dollars)
- Traditional TV industry revenue worldwide from 2018 to 2022 (in billion U.S. dollars)
- Global pay TV revenue from 2010 to 2023 (in billion U.S. dollars)
- Global online TV and movie revenue from 2010 to 2022 (in billion U.S. dollars)
- Distribution of global TV industry revenue in 2015, by source and region
- TV public license fee revenue worldwide from 2018 to 2022 (in billion U.S. dollars)
- Number of TV households worldwide from 2010 to 2023 (in billions)
- Forecast of Video-on-Demand users by segment worldwide from 2017 to 2023 (in million)
- Number of TV households in Sub-Saharan Africa from 2010 to 2021 (in millions)
- Number of TV households in Europe from 2009 to 2017 (in million households)
- Leading media companies in 2017, based on revenue (in billion euros)*
- Most valuable media brands worldwide in 2018 (in billion U.S. dollars)
- Number of TV households worldwide from 2010 to 2023, by platform (in millions)
- Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by technology (in millions)
- Digital TV penetration rate worldwide from 2010 to 2021
- Take-up of digital TV in selected countries worldwide in 2016
- Number of TV households with IPTV reception worldwide from 2012 to 2016 (in millions)
- Change in the number of IPTV households worldwide from 2012 to 2016
- Number of pay IPTV subscribers worldwide from 2010 to 2020 (in millions)
- Number of subscription video on demand (SVoD) households worldwide from 2018 to 2022 (in millions)
- Subscription video on demand (SVoD) revenue worldwide from 2016 to 2022 (in billion U.S. dollars)
- Smart TV household penetration rate worldwide from 2013 to 2019
- Smart TV market share of overall TV market worldwide from 2015 to 2018
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- Global TV industry revenue in 2016, by source (in billion British pounds)
- Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group
- TV advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Share of time spent watching selected video content worldwide as of October 2017, by age
- Average number of sports watched on TV and online worldwide as of 2nd quarter 2017, by region
- Olympic Winter Games global TV audience/viewership from 2010 to 2018 (in billions)*
- Olympic Summer Games total global TV audience in 2008 and 2016 (in billions)*
- Number of TV viewers of formula One (F1) racing worldwide from 2008 to 2018 (in millions)
- Share of consumers who watch a movie or TV series from an illegal channel in selected countries worldwide in 2017
- Most pirated TV channels worldwide in 2017, by traffic share
- Preferred platform for pirated TV media worldwide in 2016 and 2017
- Average daily TV viewing time per person in selected countries worldwide in 2016 (in minutes)*
- Average daily time spent searching for TV content worldwide in 2016 and 2017, by platform (in minutes)
- Average daily time spent searching for and viewing TV content on selected platforms among Millennials worldwide as of October 2017 (in minutes)
- Share of internet users who watch TV worldwide as of 2nd quarter 2017, by device
- Share of internet users who watch TV on selected devices worldwide as of 2nd quarter 2017, by age
- Share of internet users who watch TV on selected devices worldwide as of 2nd quarter 2017, by region
- Public opinion on how TV viewing habits will change in the next five years worldwide as of October 2017
- Most common second screen activities while watching TV among Millennials worldwide as of 3rd quarter 2017
- Most important reasons for spending money on scheduled linear TV worldwide as of October 2017
- Reasons why Millennials do not pay attention to online advertising in Mexico as of December 2016
- Reasons why Millennials pay attention to online advertising in Mexico as of December 2016
- Desktop adblocking rates in Canada as of June 2015, by age group
- Usage of adblocking software or apps in Canada as of April 2017, by device
- Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation
- Most frequent activity during TV ad breaks in the United Kingdom (UK) in 2016
- Screen media advertising receptivity* in selected countries worldwide as of March 2014
- Types of video platforms typically used for advertising according to marketers in Canada as of October 2014
- Hispanic consumer actions related to selected forms of advertising in the United States as of July 2015
- Display advertising video midpoint rate in the United Kingdom (UK) from October 2010 to April 2014
- Share of individuals taking note of TV advertising in Sweden from 2007 to 2017, by age
- Display advertising interaction time monthly in the United Kingdom (UK) from October 2010 to April 2014 (in seconds)
- Display advertising expansion rate monthly in the United Kingdom (UK) from October 2010 to April 2014
- Coping mechanisms against ads on TV and video content worldwide in 2015
- Display advertising interaction rate monthly in the United Kingdom (UK) from October 2010 to April 2014
- When do you typically visit a Super Bowl advertiser's website?
- Share of small and medium businesses advertising online in the Australian Capital Territory as of June 2016
- Preferred way for consumers to receive online flyers in Canada in 2015
- Share of consumers who found online ads disruptive in the United Kingdom (UK), Germany and France in 2017
- Global net add shipments of PCs from 2005 to 2015 (in 1,000 units)
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