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Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group

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New brand discovery via online vs. TV ads worldwide in Q2 2017, by age The graph shows the share of internet users who discover new brands via online and TV ads worldwide in the second quarter of 2017, by age group. It was found that 29 percent of respondents aged between 35 and 44 years had learned about new products or services via TV advertising, as compared to 37 percent who had done so via online ads.
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Ads seen onlineAds seen on TV
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Ads seen onlineAds seen on TV
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Description Source More information
The graph shows the share of internet users who discover new brands via online and TV ads worldwide in the second quarter of 2017, by age group. It was found that 29 percent of respondents aged between 35 and 44 years had learned about new products or services via TV advertising, as compared to 37 percent who had done so via online ads.
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Release date
August 2017
Region
Worldwide
Survey time period
Q2 2017
Number of respondents
89,029 respondents
Age group
16-64 years
Supplementary notes
Question: "In which of the following ways are you most likely to find out about new brands, products or services?"

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