The graph shows the share of internet users who discover new brands via online and TV ads worldwide in the second quarter of 2017, by age group. It was found that 29 percent of respondents aged between 35 and 44 years had learned about new products or services via TV advertising, as compared to 37 percent who had done so via online ads.
Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group
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GlobalWebIndex. (August 17, 2017). Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/739382/new-brand-discovery-via-online-vs-tv-ads-worldwide/
GlobalWebIndex. "Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group." Chart. August 17, 2017. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/739382/new-brand-discovery-via-online-vs-tv-ads-worldwide/
GlobalWebIndex. (2017). Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/739382/new-brand-discovery-via-online-vs-tv-ads-worldwide/
GlobalWebIndex. "Share of Internet Users Who Discover New Brands via Online and Tv Ads Worldwide in 2nd Quarter 2017, by Age Group." Statista, Statista Inc., 17 Aug 2017, https://www.statista.com/statistics/739382/new-brand-discovery-via-online-vs-tv-ads-worldwide/
GlobalWebIndex, Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group Statista, https://www.statista.com/statistics/739382/new-brand-discovery-via-online-vs-tv-ads-worldwide/ (last visited May 22, 2022)