- Media & Advertising›
- Advertising & Marketing ›
New brand discovery via online vs. TV ads worldwide in Q2 2017, by age
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
New brand discovery via online vs. TV ads worldwide in Q2 2017, by age
Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group
by J. Clement,
last edited
Aug 23, 2017
The graph shows the share of internet users who discover new brands via online and TV ads worldwide in the second quarter of 2017, by age group. It was found that 29 percent of respondents aged between 35 and 44 years had learned about new products or services via TV advertising, as compared to 37 percent who had done so via online ads.
Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group
| Ads seen online | Ads seen on TV | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Ads seen online | Ads seen on TV | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by J. Clement,
last edited
Aug 23, 2017
The graph shows the share of internet users who discover new brands via online and TV ads worldwide in the second quarter of 2017, by age group. It was found that 29 percent of respondents aged between 35 and 44 years had learned about new products or services via TV advertising, as compared to 37 percent who had done so via online ads.
- Show sources information
- Show publisher information
- Release date
- August 2017
- Region
- Worldwide
- Survey time period
- Q2 2017
- Number of respondents
- 89,029 respondents
- Age group
- 16-64 years
- Supplementary notes
- Question: "In which of the following ways are you most likely to find out about new brands, products or services?"
Source
- Show sources information
- Show publisher information
- Release date
- August 2017
More information
- Region
- Worldwide
- Survey time period
- Q2 2017
- Number of respondents
- 89,029 respondents
- Age group
- 16-64 years
- Supplementary notes
- Question: "In which of the following ways are you most likely to find out about new brands, products or services?"
Other statistics on the topic
Television Industry Worldwide
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Television industry worldwide
- 103 page/s
- English
- pptx
- Detailed references
Everything On "Television industry worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Television industry worldwide"
- Industry overview
The most important statistics
- Global television industry revenue from 2010 to 2016 (in billion British pounds)Global television revenue 2010-2016
- TV and video revenue worldwide in 2015 and 2020 (in billion U.S. dollars)Global filmed entertainment revenue 2015-2020
- Traditional TV industry revenue worldwide from 2018 to 2022 (in billion U.S. dollars)Global traditional TV industry revenue 2018-2022
- Global pay TV revenue from 2010 to 2023 (in billion U.S. dollars)Global pay TV revenue 2010-2023
- Global online TV and movie revenue from 2010 to 2022 (in billion U.S. dollars)Online TV and movie revenue worldwide 2010-2022
- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
- TV public license fee revenue worldwide from 2018 to 2022 (in billion U.S. dollars)Public license fee revenue 2018-2022
- Number of TV households worldwide from 2010 to 2023 (in billions)Number of TV households worldwide 2010-2023
- Technology & reception
The most important statistics
- Number of TV households worldwide from 2010 to 2023, by platform (in millions)Number of TV households worldwide 2010-2023, by platform
- Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by technology (in millions)Pay TV subscriber additions worldwide 2018, by technology
- Digital TV penetration rate worldwide from 2010 to 2021Digital TV penetration worldwide 2010-2021
- Take-up of digital TV in selected countries worldwide in 2016Digital TV: take-up 2016, by country
- Number of TV households with IPTV reception worldwide from 2012 to 2016 (in millions)Number of IPTV households worldwide 2012-2016
- Change in the number of IPTV households worldwide from 2012 to 2016Growth of the number of IPTV households worldwide 2012-2016
- Number of pay IPTV subscribers worldwide from 2010 to 2020 (in millions)Number of pay IPTV subscribers worldwide 2010-2020
- Number of subscription video on demand (SVoD) households worldwide from 2018 to 2022 (in millions)Number of SVOD households worldwide 2018-2022
- Advertising
The most important statistics
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)Global television advertising revenue 2018-2022
- Global TV industry revenue in 2016, by source (in billion British pounds)Global TV industry revenue 2016, by source
- Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age groupNew brand discovery via online vs. TV ads worldwide in Q2 2017, by age
- TV advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global TV advertising expenditure 2010-2020
- Content
The most important statistics
- Share of time spent watching selected video content worldwide as of October 2017, by ageTime spent watching selected video content worldwide 2017, by age
- Average number of sports watched on TV and online worldwide as of 2nd quarter 2017, by regionNumber of sports watched on TV/online 2017, by region
- Olympic Winter Games global TV audience/viewership from 2010 to 2018 (in billions)*Global TV audience/viewership of Olympic Winter Games 2010-2018
- Olympic Summer Games total global TV audience in 2008 and 2016 (in billions)*Global TV audience Olympic Summer Games 2008-2016
- Number of TV viewers of formula One (F1) racing worldwide from 2008 to 2018 (in millions)Formula One (F1) racing global TV audience 2018
- Share of consumers who watch a movie or TV series from an illegal channel in selected countries worldwide in 2017Global reach of video piracy in selected countries worldwide 2017
- Most pirated TV channels worldwide in 2017, by traffic shareTop pirated TV channels worldwide 2017
- Preferred platform for pirated TV media worldwide in 2016 and 2017Preferred platform for pirated TV media worldwide in 2016 and 2017
- Use
The most important statistics
- Average daily TV viewing time per person in selected countries worldwide in 2016 (in minutes)*Daily TV viewing time per person in selected countries worldwide 2016
- Share of time spent watching selected video content worldwide as of October 2017, by ageTime spent watching selected video content worldwide 2017, by age
- Average daily time spent searching for TV content worldwide in 2016 and 2017, by platform (in minutes)Time spent searching for video content worldwide 2017, by platform
- Average daily time spent searching for and viewing TV content on selected platforms among Millennials worldwide as of October 2017 (in minutes)Millennials time spent viewing TV content on selected platforms worldwide 2017
- Share of internet users who watch TV worldwide as of 2nd quarter 2017, by deviceDevices used to watch TV worldwide 2017
- Share of internet users who watch TV on selected devices worldwide as of 2nd quarter 2017, by ageDevices used to watch TV worldwide 2017, by age
- Share of internet users who watch TV on selected devices worldwide as of 2nd quarter 2017, by regionDevices used to watch TV worldwide 2017, by region
- Public opinion on how TV viewing habits will change in the next five years worldwide as of October 2017Change in TV habits in the next 5 years worldwide 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Reasons for not paying attention to online ads among Mexican Millennials 2016
- Canada: desktop adblocking rates 2015, by age
- Reasons for paying attention to online ads among Mexican Millennials 2016
- Adblocking software or apps usage in Canada 2017, by device
- Attention paid to advertising on various media worldwide 2016, by generation
- Advertising receptivity worldwide 2014, by country
- Most frequent activity during TV ad breaks in the United Kingdom (UK) 2016
- Canada: typically used video platforms for advertising 2014
- Coping mechanisms against ads in video content worldwide 2015
- Share of individuals taking note of TV advertising in Sweden 2008-2018, by gender
- Display advertising interaction rate in the United Kingdom (UK) 2010-2014
- Display advertising expansion rate in the United Kingdom (UK) 2010-2014
- Consumer opinions on Super Bowl TV commercials in the U.S. 2014-2017
- Share of individuals taking note of TV advertising in Sweden 2008-2018, by age
- Display advertising interaction time in the United Kingdom (UK) 2010-2014
- Video marketing distributors hiring in Spain in 2014
- Attitudes to websites using user data for personalized advertisements in Denmark 2015
- Opinions on ads shown next to relevant content in Denmark 2018
- TV advertising spending change in Israel 2008-2015
- Percentage of coral reef area threatened in 2011, by country
Studies
- TV advertising worldwide
- TV advertising in the U.S.
- Advertising consumption and perception
- Online advertising metrics
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in the Netherlands
- Digital advertising in North America
- Advertising in Belgium
- Advertising in Italy
- BRICS advertising
- Programmatic advertising
- Digital advertising in the United Kingdom (UK)
- Television in Germany
- Ad blocking
Statistics on "Television industry worldwide"
- Global television revenue 2010-2016
- Global filmed entertainment revenue 2015-2020
- Global traditional TV industry revenue 2018-2022
- Global pay TV revenue 2010-2023
- Online TV and movie revenue worldwide 2010-2022
- Global TV revenue 2015, by source & region
- Public license fee revenue 2018-2022
- Number of TV households worldwide 2010-2023
- Forecast of Video-on-Demand users by segment worldwide 2017-2023
- Number of TV households in Sub-Saharan Africa 2010-2021
- Number of TV households in Europe 2009-2017
- Largest media companies worldwide 2017
- Most valuable media brands worldwide 2018
- Number of TV households worldwide 2010-2023, by platform
- Pay TV subscriber additions worldwide 2018, by technology
- Digital TV penetration worldwide 2010-2021
- Digital TV: take-up 2016, by country
- Number of IPTV households worldwide 2012-2016
- Growth of the number of IPTV households worldwide 2012-2016
- Number of pay IPTV subscribers worldwide 2010-2020
- Number of SVOD households worldwide 2018-2022
- SVOD revenue worldwide 2016-2022
- Global smart TV household penetration rate 2013-2019
- Market share of smart TVs worldwide 2015-2018
- Global television advertising revenue 2018-2022
- Global TV industry revenue 2016, by source
- New brand discovery via online vs. TV ads worldwide in Q2 2017, by age
- Global TV advertising expenditure 2010-2020
- Time spent watching selected video content worldwide 2017, by age
- Number of sports watched on TV/online 2017, by region
- Global TV audience/viewership of Olympic Winter Games 2010-2018
- Global TV audience Olympic Summer Games 2008-2016
- Formula One (F1) racing global TV audience 2018
- Global reach of video piracy in selected countries worldwide 2017
- Top pirated TV channels worldwide 2017
- Preferred platform for pirated TV media worldwide in 2016 and 2017
- Daily TV viewing time per person in selected countries worldwide 2016
- Time spent searching for video content worldwide 2017, by platform
- Millennials time spent viewing TV content on selected platforms worldwide 2017
- Devices used to watch TV worldwide 2017
- Devices used to watch TV worldwide 2017, by age
- Devices used to watch TV worldwide 2017, by region
- Change in TV habits in the next 5 years worldwide 2017
- Millennials: second screen activities while watching TV worldwide 2017
- Reasons for paying for linear TV worldwide 2017
- Reasons for not paying attention to online ads among Mexican Millennials 2016
- Canada: desktop adblocking rates 2015, by age
- Reasons for paying attention to online ads among Mexican Millennials 2016
- Adblocking software or apps usage in Canada 2017, by device
- Attention paid to advertising on various media worldwide 2016, by generation
- Advertising receptivity worldwide 2014, by country
- Most frequent activity during TV ad breaks in the United Kingdom (UK) 2016
- Canada: typically used video platforms for advertising 2014
- Coping mechanisms against ads in video content worldwide 2015
- Share of individuals taking note of TV advertising in Sweden 2008-2018, by gender
- Display advertising interaction rate in the United Kingdom (UK) 2010-2014
- Display advertising expansion rate in the United Kingdom (UK) 2010-2014
- Consumer opinions on Super Bowl TV commercials in the U.S. 2014-2017
- Share of individuals taking note of TV advertising in Sweden 2008-2018, by age
- Display advertising interaction time in the United Kingdom (UK) 2010-2014
- Video marketing distributors hiring in Spain in 2014
- Attitudes to websites using user data for personalized advertisements in Denmark 2015
- Opinions on ads shown next to relevant content in Denmark 2018
- TV advertising spending change in Israel 2008-2015
- Percentage of coral reef area threatened in 2011, by country
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.