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New brand discovery via online vs. TV ads worldwide in Q2 2017, by age

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Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group
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The graph shows the share of internet users who discover new brands via online and TV ads worldwide in the second quarter of 2017, by age group. It was found that 29 percent of respondents aged between 35 and 44 years had learned about new products or services via TV advertising, as compared to 37 percent who had done so via online ads.

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The graph shows the share of internet users who discover new brands via online and TV ads worldwide in the second quarter of 2017, by age group. It was found that 29 percent of respondents aged between 35 and 44 years had learned about new products or services via TV advertising, as compared to 37 percent who had done so via online ads.

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Release date: August 2017

Region: Worldwide
Survey time period: Q2 2017
Number of respondents: 89,029 respondents
Age group: 16-64 years
Supplementary notes: Question: "In which of the following ways are you most likely to find out about new brands, products or services?"

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