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New brand discovery via online vs. TV ads worldwide in Q2 2017, by age

Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group

by J. Clement, last edited Aug 23, 2017
New brand discovery via online vs. TV ads worldwide in Q2 2017, by age The graph shows the share of internet users who discover new brands via online and TV ads worldwide in the second quarter of 2017, by age group. It was found that 29 percent of respondents aged between 35 and 44 years had learned about new products or services via TV advertising, as compared to 37 percent who had done so via online ads.
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Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group

Ads seen onlineAds seen on TV
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Ads seen onlineAds seen on TV
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by J. Clement, last edited Aug 23, 2017
The graph shows the share of internet users who discover new brands via online and TV ads worldwide in the second quarter of 2017, by age group. It was found that 29 percent of respondents aged between 35 and 44 years had learned about new products or services via TV advertising, as compared to 37 percent who had done so via online ads.
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