EU travel agency & accommodation enterprises' use of social media 2015, by purpose

This statistic presents the share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (28 countries) as of 2015, by purpose of use. Of tour operators and travel agencies with internet access, 69 percent used social media to develop the enterprise's image or market products; a similar proportion of accommodation enterprises used social media for the same purpose.

Share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (EU-28) in 2016, by purpose

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Source

Release date

May 2017

Region

EU

Survey time period

2015

Supplementary notes

* Accommodation enterprises with 10 persons employed or more.

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Statistics on "Social media usage in the European Union (EU)"

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