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UK: men's research behavior before apparel purchase in 2016

Men's research behavior before apparel purchase in the United Kingdom (UK) in 2016 (in percent)

by Tugba Sabanoglu, last edited Jul 9, 2018
UK: men's research behavior before apparel purchase in 2016 This survey represents the behavior of male consumers before purchasing an item of clothing in the United Kingdom in 2016. 52 percent of men claim that they always compare prices online before they buy. 35 percent state that they will research items on their mobile or tablet while browsing in-store. Nearly three quarters of men claim that they would prefer to see, touch or try the items before buying.
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Men's research behavior before apparel purchase in the United Kingdom (UK) in 2016 (in percent)

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