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Factors influencing consumer participation in sweepstakes in the U.S. 2016

Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016

by A. Guttmann, last edited Jul 11, 2018
Factors influencing consumer participation in sweepstakes in the U.S. 2016 The statistic shows information on the factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2017. It was found that 71.6 percent of respondents were more likely to participate in sweepstakes if the odds of winning a prize were high, as opposed to 67 percent who said they would partake because of a high value of the prize.
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Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016

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