The statistic shows information on the factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2017. It was found that 71.6 percent of respondents were more likely to participate in sweepstakes if the odds of winning a prize were high, as opposed to 67 percent who said they would partake because of a high value of the prize.
Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IBM. (March 22, 2017). Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016 [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/740337/factors-influencing-sweepstakes-participation/?__sso_cookie_checker=failed
IBM. "Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016." Chart. March 22, 2017. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/740337/factors-influencing-sweepstakes-participation/?__sso_cookie_checker=failed
IBM. (2017). Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/740337/factors-influencing-sweepstakes-participation/?__sso_cookie_checker=failed
IBM. "Factors Influencing Consumer Likelihood of Participation in Promotional Sweepstakes in The United States as of May 2016." Statista, Statista Inc., 22 Mar 2017, https://www.statista.com/statistics/740337/factors-influencing-sweepstakes-participation/?__sso_cookie_checker=failed
IBM, Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016 Statista, https://www.statista.com/statistics/740337/factors-influencing-sweepstakes-participation/?__sso_cookie_checker=failed (last visited January 22, 2025)
Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016 [Graph], IBM, March 22, 2017. [Online]. Available: https://www.statista.com/statistics/740337/factors-influencing-sweepstakes-participation/?__sso_cookie_checker=failed
