UK: inspirational channels for womenswear shopping 2016

This statistic represents the inspiration channels for womenswear in the United Kingdom (UK) in 2016. 44 percent of women claimed that store displays and environments are important or very important to them as a source of information influencing their choice. 43 percent claimed the same about brands' websites. 29 percent said that about outfit inspiration found online and 23 percent about outfit inspiration found in store.

Inspirational channels for womenswear shopping in the United Kingdom (UK) in 2016

Share answering 'important'
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Release date

August 2017


United Kingdom

Survey time period


Number of respondents

24,000 respondents

Supplementary notes

* Q. When shopping for fashion items for yourself, how important are each of the following sources of information in influencing your choice?

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Statistics on "Apparel market in the U.S."

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