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UK: factors of choice of shopping retailers from 2015 to 2016

This survey represents the factors of choice for the consumers when choosing their favourite retailer in the United Kingdom (UK) from 2015 to 2016. The main reason in both years for choosing a shopping place is good prices. However, in 2015 61.5 percent of the respondents claimed that while in 2016 only 59.3 percent. Meanwhile, trust in the brand has gained importance, from 41.7 percent in 2015 to 43.3 percent in 2016 stating this as important. Reasons concerning online shopping are important to about one third of the buyers.

Respondents state their reasons for choosing a shopping retailer in the United Kingdom (UK) from 2015 to 2016

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Release date

February 2017


United Kingdom

Survey time period


Supplementary notes

The original survey question was "Why do you shop with your favourite retailers?".

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Statistics on "Retail trade in the United Kingdom (UK)"

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