UK: in-store research of consumer behaviour in the United Kingdom (UK) in 2016

This survey represents the percentage of consumers who do their product research in-store in the United Kingdom (UK) in 2016. The most popular product category for doing in-store research is groceries. 39.4 percent claim that they research groceries in-store. It is followed by clothing and footwear, with 27.5 percent stating the research it in a store. The least in-store research is done for toys and books/music/video games with 12.4 and 11.4 percent respectively.

Research done by consumers in-store in the United Kingdom (UK) in 2016

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Release date

February 2017


United Kingdom

Survey time period


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Statistics on "Retail trade in the United Kingdom (UK)"

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