UK: loyal vs. adventurous shopping style 2016

This survey represents the predominant shopping styles in the United Kingdom (UK) in 2016. In the UK, customers tend to be loyal to the brands they know and trust. 65 percent of the people answered that most often they buy from brands they have used before. However, there are some more adventurous shoppers as well, 35 percent claim that they like to try new products and would rather buy something new and different.

Predominant shopping styles among customers in the United Kingdom (UK) in 2016

Share of respondents
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Source

Release date

February 2017

Region

United Kingdom

Survey time period

2016

Supplementary notes

The survey question was asked as followed: "How do you prescribe your dominant shopping style?".

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Statistics on "Retail trade in the United Kingdom (UK)"

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