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UK: loyal vs. adventurous shopping style 2016

Predominant shopping styles among customers in the United Kingdom (UK) in 2016

by Tugba Sabanoglu, last edited Jul 9, 2018
UK: loyal vs. adventurous shopping style 2016 This survey represents the predominant shopping styles in the United Kingdom (UK) in 2016. In the UK, customers tend to be loyal to the brands they know and trust. 65 percent of the people answered that most often they buy from brands they have used before. However, there are some more adventurous shoppers as well, 35 percent claim that they like to try new products and would rather buy something new and different.
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Predominant shopping styles among customers in the United Kingdom (UK) in 2016

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