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UK: reasons for purchasing luxury cosmetics or fragrances online UK 2016

Published by
Nils-Gerrit Wunsch,
Jul 9, 2018
This survey represents the motivations for buying luxury cosmetics or fragrances online in the United Kingdom in 2016. 29.4 percent of the respondents states that they have not purchased this category at all, while 20.1 percent said that they have not purchased it online. 28.1 percent claimed that they purchased it online on promotion, while 23.9 percent said they paid full price for the items. 2.2 percent states that hey purchased a second-hand product from this category.

Reasons for purchasing luxury cosmetics or fragrances online in the United Kingdom (UK) in 2016

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Release date

February 2017

Region

United Kingdom

Survey time period

2016

Number of respondents

24,000 respondents

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