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Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017

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Addressable TV usage obstacles according to U.S. marketers 2017 The statistic shows the leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017. During the early 2017 survey it was found that cost of using this channel was the top inhibitor to its adoption according to 49 percent of responding marketers.
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Description Source More information
The statistic shows the leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017. During the early 2017 survey it was found that cost of using this channel was the top inhibitor to its adoption according to 49 percent of responding marketers.
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Release date
August 2017
Region
United States
Survey time period
March 2017
Number of respondents
150 respondents
Special properties
addressable TV decision makers

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