The statistic shows the leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017. During the early 2017 survey it was found that cost of using this channel was the top inhibitor to its adoption according to 49 percent of responding marketers.
Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017
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Further related statistics
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- Addressable & data-enabled TV adoption among U.S. advertisers 2018
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- Number of addressable TV households in the U.S. 2018, by type & provider
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Statistics
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- Addressable TV benefits according to U.S. marketers 2017
- Addressable TV pay TV household reach in the U.S. 2016-2020
- Number of addressable TV households in the U.S. 2018, by type & provider
- Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018
- Display ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Advertising media ranked by profit ROI in the United Kingdom (UK) 2014-2017
- Travel advertising ROI in the United Kingdom (UK) 2013, by media
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- Advertising media index ranked by effectiveness in the United Kingdom (UK) 2014
- Ad media ranked by short-term profit share for FMCG brands in the UK 2014-2017
- Advertising media ranked by average ROI for FMCG in the United Kingdom (UK) 2008-2014
- FMCG advertising ROI in the United Kingdom (UK) 2013, by media
- Leading benefits of advanced TV advertising in the U.S. in 2018
- Leading challenges of advanced TV advertising in the U.S. in 2018
- Kraft Heinz ad spend in the U.S. in 2017, by type
- Addressable TV ad spend in the UK 2019, by platform
AT&T. (August 15, 2017). Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017 [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/statistics/741362/addressable-tv-usage-inhibitors/
AT&T. "Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017." Chart. August 15, 2017. Statista. Accessed January 27, 2023. https://www.statista.com/statistics/741362/addressable-tv-usage-inhibitors/
AT&T. (2017). Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017. Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/statistics/741362/addressable-tv-usage-inhibitors/
AT&T. "Leading Obstacles to Using Addressable Tv Advertising According to Marketers in The United States as of March 2017." Statista, Statista Inc., 15 Aug 2017, https://www.statista.com/statistics/741362/addressable-tv-usage-inhibitors/
AT&T, Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017 Statista, https://www.statista.com/statistics/741362/addressable-tv-usage-inhibitors/ (last visited January 27, 2023)
Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017 [Graph], AT&T, August 15, 2017. [Online]. Available: https://www.statista.com/statistics/741362/addressable-tv-usage-inhibitors/