The statistic shows the leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017. During the early 2017 survey it was found that cost of using this channel was the top inhibitor to its adoption according to 49 percent of responding marketers.
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Addressable TV usage obstacles according to U.S. marketers 2017
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Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017
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The statistic shows the leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017. During the early 2017 survey it was found that cost of using this channel was the top inhibitor to its adoption according to 49 percent of responding marketers.
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The statistic shows the leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017. During the early 2017 survey it was found that cost of using this channel was the top inhibitor to its adoption according to 49 percent of responding marketers.
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- Release date
- August 2017
- Region
- United States
- Survey time period
- March 2017
- Number of respondents
- 150 respondents
- Special properties
- addressable TV decision makers
More information
- Region
- United States
- Survey time period
- March 2017
- Number of respondents
- 150 respondents
- Special properties
- addressable TV decision makers
Other interesting statistics
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+Advertising spending in the U.S. 2011-2017
Perceived ROI level from digital marketing channels worldwide 2017
+
+Programmatic display ad spending in the U.S. 2013-2019
+
+Digital ad fraud losses worldwide 2018-2022
+
+Programmatic share in digital ad spend in the U.S. 2016
+
+Programmatic digital video ad spend growth in the U.S. 2014-2018
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Programmatic advertising
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Statistics on "Programmatic advertising"
- Overview
The most important statistics
- Advertising spending in the United States from 2011 to 2017 (in billion U.S. dollars)Advertising spending in the U.S. 2011-2017
- Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2019
- Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020Programmatic share in digital ad spend in the U.S. 2016
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by mediumShare of U.S. marketers spending most on programmatic ads 2017, by medium
- Share of media and advertising agencies which bought media programmatically in the United States as of August 2016Popularity of programmatic media buying among U.S. agencies 2016
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016Programmatic advertising bought by marketers in the U.S. 2016, by method
- Types of programmatic advertising bought by marketers in the United States as of March 2016Types of programmatic advertising bought by marketers in the U.S. 2016
- How would you rate your organization’s capabilities in the following areas?Marketing capabilities of U.S. companies 2016
- Mobile programmatic
The most important statistics
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Mobile programmatic display ad spend in the U.S. 2014-2019
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019Share of programmatic in mobile display ad spend in the U.S. 2014-2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019Mobile programmatic display ad spend growth in the U.S. 2014-2019
- What are the pain points that inhibit adoption of mobile programmatic?Obstacles to adoption of mobile programmatic advertising worldwide 2016
- What goals are you trying to achieve via mobile programmatic advertising today?Goals of mobile programmatic advertising worldwide 2016
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?Targeting parameters of mobile programmatic advertising worldwide 2016
- Video programmatic
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017Share of programmatic in digital video ad spend in the U.S. 2013-2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018Programmatic digital video ad spend growth in the U.S. 2014-2018
- Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
- What do you see as the most significant challenges to programmatic video in 2016?Most significant challenges to programmatic video advertising worldwide 2016
- Programmatic & addressable TV
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2019
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019Programmatic TV ad spend growth in the U.S. 2015-2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2019
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Programmatic ad fraud
The most important statistics
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)Digital ad fraud losses worldwide 2018-2022
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)Digital ad fraud losses in the U.S. 2011-2021
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industryGlobal programmatic ad fraud rates in Q1 2017, by vertical
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browserGlobal programmatic ad fraud rates in Q1 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017Global programmatic ad fraud rates in Q1 2017, by country
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by sourceShare of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017Actions ensuring quality of programmatic ads among marketers in North America 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Addressable TV pay TV household reach in the U.S. 2016-2020
- Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Number of addressable TV households in the U.S. 2018, by type & provider
- FMCG advertising ROI in the United Kingdom (UK) 2013, by media
- Travel advertising ROI in the United Kingdom (UK) 2013, by media
- Advertising media ranked by average ROI for FMCG in the United Kingdom (UK) 2008-2014
- Advertising media index ranked by effectiveness in the United Kingdom (UK) 2014
- Retail advertising ROI in the United Kingdom (UK) 2013, by media
- Share of TV advertising budget used on targeted advertising 2017, by region
- Advertising formats conductive to consumer action in the United Kingdom (UK) 2013
- Advertising effectiveness metrics used for programmatic by agencies in Europe 2016
- TV advertising - effectiveness in Q1 2013, by region
- TV program product placement advertising - effectiveness in Q1 2013, by region
- Best media for back-to-school advertising in the U.S. 2015
- Slovakia: ad recall 2015, by channel
- U.S. consumers who purchased products after seeing a print ad in 2017, by gender
- SMBs - effectiveness of online vs. offline marketing worldwide 2014, by sector
- Targeted ads visibility in the U.S. 2017, by income
Studies
- Advertising consumption and perception
- Marketing personalization
- Advanced TV Trends
- 2017 Consumer Perspectives on Advertising
- Global Data Market Size 2016-2018
- State of Data Report December 2017
- The Data-Centric Organization 2018
- 2018 Consumer Perspectives on Advertising
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- Advertising in the United Kingdom (UK)
- Advertising industry in Spain
- Advertising in Germany
- TV advertising in the U.S.
- Advertising in Europe
- 2015 Consumer Perspectives on Advertising
Statistics on the topic
Free statistics
Premium Statistics
- Advertising spending in the United States from 2011 to 2017 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. dollars)
- Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium
- Share of media and advertising agencies which bought media programmatically in the United States as of August 2016
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016
- Types of programmatic advertising bought by marketers in the United States as of March 2016
- How would you rate your organization’s capabilities in the following areas?
- Attitudes of buyers towards programmatic advertising in the United States as of March 2017
- As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
- What are the pain points that inhibit adoption of mobile programmatic?
- What goals are you trying to achieve via mobile programmatic advertising today?
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018
- Are you shifting budget from any of these channels to focus on programmatic video?
- What do you see as the most significant challenges to programmatic video in 2016?
- Programmatic television advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017
- Pay TV household penetration of addressable TV advertising in the United States from 2016 to 2020
- Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars)
- Number of addressable TV households in the United States as of February 2018, by type and provider (in millions)
- FMCG advertising return on investment (ROI) in the United Kingdom (UK) in 2013, by media (in GBP)
- Travel advertising return on investment (ROI) in the United Kingdom (UK) in 2013, by media (in GBP)
- Advertising media with the highest profit return on investment (ROI) for retail and FMCG products in the United Kingdom (UK) from 2008 to 2014 (in GBP)
- Advertising media ranked by effectiveness per impact on average in the United Kingdom (UK) from 2011 to 2014
- Retail advertising return on investment (ROI) in the United Kingdom (UK) in 2013, by media (in GBP)
- Proportion of TV advertising budget spent on targeted advertising according to marketers worldwide as of March 2017, by region
- Advertising formats conductive to consumer action in the United Kingdom (UK) in 2013
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by agencies in Europe in 2016
- Effectiveness of TV advertising worldwide in 1st quarter of 2013, by region
- Effectiveness of TV program product placement advertising worldwide in 1st quarter of 2013, by region
- Regarding back-to-school advertising, which of the following media influences you to shop at a particular store?
- Where do you remember seeing/hearing advertising for this product/offer first?
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by gender
- Effectiveness of online vs. offline marketing for SMBs worldwide as of November 2014, by sector
- Have you ever seen ads targeted to you on websites you visit frequently? (by income)
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