Consequences of negative social media brand interactions in the U.S. 2017

Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017

Consequences of negative social media brand interactions in the U.S. 2017 This statistic presents the most common actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017. During the survey period, 50 percent of respondents stated that they boycotted brands that reacted poorly to their complaints on social media.
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Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017

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Poor brand responseBrand ignores social media complaint
Boycott brands50%35%
Share with friends offline42%34%
Share with friends online41%31%
Post again on social31%18%
Contact on another channel26%40%
Unfollow them26%19%
Forget about it13%20%
Poor brand responseBrand ignores social media complaint
Boycott brands50%35%
Share with friends offline42%34%
Share with friends online41%31%
Post again on social31%18%
Contact on another channel26%40%
Unfollow them26%19%
Forget about it13%20%
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This statistic presents the most common actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017. During the survey period, 50 percent of respondents stated that they boycotted brands that reacted poorly to their complaints on social media.
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Release date
August 2017
Region
United States
Survey time period
July 2017
Number of respondents
1,003 respondents
Method of interview
Online survey
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