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Consequences of negative social media brand interactions in the U.S. 2017

Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017

by J. Clement, last edited Jul 23, 2019
Consequences of negative social media brand interactions in the U.S. 2017 This statistic presents the most common actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017. During the survey period, 50 percent of respondents stated that they boycotted brands that reacted poorly to their complaints on social media.
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Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017

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