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Reasons for consumers to use financial advisors in the Netherlands in 2017

This statistic shows the reasons for consumers to use financial advisors in the Netherlands in 2017. In 2017, approximately 52 percent of the respondents indicated they asked a financial advisor for help about a mortgage for their house making it the most popular reason to seek professional financial advice. Less often, however, did Dutch consumer consult about pension savings or funeral insurances.
The "life" branch of insurances focuses on life insurances, pensions and funeral in kind insurances with Nationale-Nederlanden, Achmea and SRLev being the leading companies in this branch in the Netherlands. In 2006, the market share of life insurance business in terms of gross premium, the ratio of gross life insurance premium to the total gross premium, reached a value of approximately 56 percent. This, however, decreased to approximately 44 percent in 2015. This development coincides with the European Central Bank purchasing assets on credit markets across Europe and, consequently, low interest rates in long-term investments, such as the capital market rate of ten-year government bonds in the Netherlands.

Did you ever use the services of a financial advisor for one of the following?

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Release date

August 2017



Survey time period


Number of respondents

1,512 respondents

Age group

18-67 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Heeft u wel eens gebruik gemaakt van de diensten van een financieel adviseur voor een van de volgende zaken? (in English: ''Did you ever use the services of a financial advisor for one of the following?"

Multiple answers were possible.

** The source does not specify the date of the survey.

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