Price of luxury watches Japanese consumers want to buy 2016, by region

The statistic presents the results of an online survey conducted in 2016 about the the price range of luxury watches consumers in Japan aspire to purchase, broken down by region. The survey revealed that with over 51 percent the majority of respondents from the Kinki region fancied buying a watch priced between 300 thousand and one million Japanese yen.

Price range of luxury watches consumers in Japan aspire to purchase as of 2016, by region*

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Release date

August 2017



Survey time period

March 18 to March 21, 2016

Number of respondents

2,705 respondents

Age group

20 years and older

Method of interview

Online survey

Supplementary notes

*The following results are based on the prices of up to three wrist watches the respondents fancy purchasing among their favorite brands.
The source does not provide an exact publication date. Date given here is the day of data access.
1 Japanese Yen equals 0.0092 U.S. dollar or 0.0078 euros as of August 2017.

Regional distribution:
Hokkaido and Tohoku: n= 252
Kanto and Koshinetsu: n= 1,274
Chubo and Hokuriku: n= 281
Kinki: n= 546
Chugoku, Shikoku and Kyushu: n= 352

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Statistics on "Luxury Watch Industry"

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