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HBO Now/HBO Go subscriptions in the U.S. 2020, by age group

A survey conducted in March 2020 in the United States revealed that HBO Now and HBO Go were most popular among younger generations, with 12 percent of 18 to 29-year-olds and 16 percent of those aged 30 to 44 years saying that they had a current subscription. Meanwhile, just six percent of over 55s said the same, and more than 20 percent of adults aged 65 or above had not heard of the platforms.

Share of adults with a HBO Now/HBO Go subscription in the United States as of March 2020, by age group

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Sources

Release date

March 2020

Region

United States

Survey time period

March 27 to 29, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: Which option best describes your familiarity with each of the following Tv and movie streaming subscription services? HBO Now / HBO Go

Data for adults aged 45 to 54 years or 65 years or older was not provided for the variable 'I currently share a password on this account' as in both cases the share of adults who did so was under one percent.

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Statistics on "Subscription video on demand market in the U.S."

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