India's FMCG market was valued at 110 billion U.S. dollars in 2020. Compared to 2012, the market size of fast-moving consumer goods had tripled. By 2025, the market was expected to grow to 220 billion dollars.
Rural FMCG market as a growth factor
The fast moving consumer goods market is the fourth largest sector in the Indian economy. The country’s FMCG market consisted of food and beverages, household and personal care, and healthcare. Household and personal care amounted to 50 percent of the shares. Although rural and urban areas shared the market almost equally, the former drives the market in terms of growth rate.
Online FMCG market
The online FMCG market size in the e-commerce sector was estimated to be eight billion U.S. dollars in 2022. The country’s e-commerce market is one of the fastest-growing in the world. When India announced its first nationwide lockdown in the face of the coronavirus pandemic in March 2020, online shopping turned into a more relevant alternative for offline FMCG purchases.
Market size of fast moving consumer goods in India from financial year 2011 to 2018, with estimates until 2025
(in billion U.S. dollars)
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India Brand Equity Foundation, & Nielsen. (October 1, 2021). Market size of fast moving consumer goods in India from financial year 2011 to 2018, with estimates until 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/742463/india-fmcg-market-size/
India Brand Equity Foundation, und Nielsen. "Market size of fast moving consumer goods in India from financial year 2011 to 2018, with estimates until 2025 (in billion U.S. dollars)." Chart. October 1, 2021. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/742463/india-fmcg-market-size/
India Brand Equity Foundation, Nielsen. (2021). Market size of fast moving consumer goods in India from financial year 2011 to 2018, with estimates until 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/742463/india-fmcg-market-size/
India Brand Equity Foundation, and Nielsen. "Market Size of Fast Moving Consumer Goods in India from Financial Year 2011 to 2018, with Estimates until 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Oct 2021, https://www.statista.com/statistics/742463/india-fmcg-market-size/
India Brand Equity Foundation & Nielsen, Market size of fast moving consumer goods in India from financial year 2011 to 2018, with estimates until 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/742463/india-fmcg-market-size/ (last visited August 15, 2022)
