This statistic represents the ranking of the most creative agencies according to Horizont Creative Radar in 2023. Among the agencies, Serviceplan (incl. Plan.Net. and Mediaplus) was declared the most creative agency with 1,524 points. This puts the agency far ahead of its competitors, as the second placed agency scored less than half as many points.
Most creative agencies ranked by point system of Horizont newspaper for marketing, advertising and media in Germany 2023
The Horizont Creative Radar, which gives an overview of the current ranking of German agencies based on a creative point system, takes into account the results of the 16 most prestigious national and international awards. Depending on the relevance of the specific award, points are given ranging from 8 to 2. The Cannes Lions were given the highest points, 8.
Calculations were made as follows: Grand Prix awards and best-of-show-awards were given 8 points, winners of Gold were given 6, winners of silver 4 and winners of bronze 2 points. Special awards were also given 2 points. These points were then multiplied with those given to the respective award ceremony. If an award show only declared winners, those were given 6 points. Generally, only German agencies were taken into account.
Award ceremonies were given the following points: Cannes Lions (8 points); ADC (6 points); D&AD Global Awards (6 points); London International Awards (6 points); One Show (6 points); Eurobest (4 points); Clio Awards (4 points); Facebook Awards (4 points); New York Festivals International Advertising Awards (4 points); Webby Awards (4 points); Deutscher Dialogmarketing Preis (2 points); Deutscher Digital Award (2 points); Die Klappe (2 points); New Media Award (2 points); Radio Advertising Award (2 points); Spotlight (2 points).
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Horizont. (June 1, 2023). Most creative agencies ranked by point system of Horizont newspaper for marketing, advertising and media in Germany 2023 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/742745/ranking-most-creative-agencies-germany/?__sso_cookie_checker=failed
Horizont. "Most creative agencies ranked by point system of Horizont newspaper for marketing, advertising and media in Germany 2023." Chart. June 1, 2023. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/742745/ranking-most-creative-agencies-germany/?__sso_cookie_checker=failed
Horizont. (2023). Most creative agencies ranked by point system of Horizont newspaper for marketing, advertising and media in Germany 2023. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/742745/ranking-most-creative-agencies-germany/?__sso_cookie_checker=failed
Horizont. "Most Creative Agencies Ranked by Point System of Horizont Newspaper for Marketing, Advertising and Media in Germany 2023." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/742745/ranking-most-creative-agencies-germany/?__sso_cookie_checker=failed
Horizont, Most creative agencies ranked by point system of Horizont newspaper for marketing, advertising and media in Germany 2023 Statista, https://www.statista.com/statistics/742745/ranking-most-creative-agencies-germany/?__sso_cookie_checker=failed (last visited March 16, 2025)
Most creative agencies ranked by point system of Horizont newspaper for marketing, advertising and media in Germany 2023 [Graph], Horizont, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/742745/ranking-most-creative-agencies-germany/?__sso_cookie_checker=failed
